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SM A R T E N D - USE R EXPE R I E NCE

nature in and comfortable furniture 1 Schedule meeting room 2 Start meeting 3 Occupancy indicator 4 Wayfinding 5 Analytics
that is not only functional but condu- Schedule a meeting Indoor positioning Room panel and floor Blue dot on digital floorplan Managers review
system/room sensors detect
shows locations and
plan on mobile app
visualizations of trends over
on your workplace
cive to collaboration and creativity. mobile app presence and push check in turns red to show the pathways to conference time to make fact based
room is in use
option to mobile app
decisions
rooms or other points of
The technology basics are of course interest
a must, such as very reliable WiFi
and cellular for uninterrupted service.
Additionally, privacy spaces and des-
ignated quiet areas are important.
New technology continues to
improve on these ideas by making
the visitor and employee experience • View mobile app to confirm you are at the • Adjust temperature in room on mobile app • Find available rooms or workstations
correct room
immersive, intuitive and interactive. • Extend / end meeting directly from the app • Room released if no activity detected • Real time, location based occupancy
information
For example, the 151 Franklin
building in Chicago has a mobile
app that offers an interesting amenity. From a pre-set The earliest efforts to give occupants control fed into
geofence, the tenant platform recognizes you when data streams about their usage and needs. Many of these
you’re within 400 yards of the building. It then tees up the applications tie into location and traffic analysis, people
building application without the need to unlock the phone counting and people analytics. It includes information
or log in, and as you enter, you simply swipe your phone about their work habits, preferences and behaviors. While
at the turnstile to get immediate access and requisition some see this data as a potential revenue stream, there
the destination dispatch elevator. In the near future, the must be a strong privacy policy around the data: how
app will start conditioning your office area. It creates it can and can’t be used. Some sensors may be getting
a feeling that the building is aware, welcoming and into gray areas as far as what is personal or not. If you
anticipating your presence. can analyze or predict the mood of the room, how will
that tie into the ways we control for ‘happiness’? As AI
At the eBay Main Street corporate headquarters, digital and Machine Learning become more predictive, there is
visual media start incrementally as you enter the building, great potential to be incredibly helpful, but also potentially
with columns that light up with information, to interactive invasive.
touchscreens and on to a huge custom display in the
largest auditorium. “We are reinventing our brand, we are In essence, the way a building interacts with you in an
reinventing our culture, and it’s so important to have a inspiring, engaging way creates a feeling of ease, kinship
physical manifestation of that. It’s how we show up to our and belonging. Responsiveness and anticipation of needs
community,” said Lars Kongshem, Director of the Corpo- will be a given. Valuable time is freed up from mundane
rate Digital Experience at eBay. tasks like monitoring and managing meeting room book-
ings, and instead used to creatively engage with peers
Many other large corporate players are leading the way and for strategy planning for the business. The physical
in providing the best work environments available today. building or campus becomes the immersive digital work-
They include LinkedIn, Salesforce, ExxonMobil, Google, place, a healthier, more profitable place for the humans
Aruba, Facebook, Microsoft, CBRE Workplace360, who work there.
McDonald’s and others.
Howard Berger has over 30 years of experience in
Designing this type of workplace requires the platform for technology and commercial/investment real
the digital experience as well as facility operations. Many estate. As Realcomm’s Program Director, he
feature stunning visual displays and media that share inter- manages its U.S. and international conferences
active information about usage, amenities and operations and CIO programs. Previously, he was with The
data. Robust network infrastructure to handle telecom and Jamesan Group, which specialized in strategic technology
collaborative technologies are needed, as well as to handle consulting for the commercial real estate industry and prior to
access and environmental control, and all the inherent sus- that, he was with TRW Real Estate Information Systems where he
tainability and cost-saving measures. The graphic above developed real estate information systems for the mortgage,
lists some of the potential platform functions. appraisal and title insurance industries.

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RC19 EDGE Spring All but Covers - final - 19APR.indd 43 4/19/19 3:17 PM