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SPOTLIGHT/WORKPLACE MANAGEMENT
WeWork IS REVOLUTIONIZING
THE WAY BUSINESSES THINK ABOUT
THEIR CORPORATE WORKPLACE
JEFF REVOY company’s office-related data in one place and the human
Chief Commercial Officer resource team monitors the data to better understand
SpaceIQ employee satisfaction.
WHEN WE CONSIDER AN OFFICE, we traditionally think When we talk about an office being agile and experiential,
of it as a physical space: a building or floor and the what we’re really talking about is the needs of your workforce.
tables, chairs, filing cabinets, and other furniture that No two employees are the same, nor is one person the same
fill it; an office is an entirely physical entity rather than on Monday as they are on Tuesday. Each day and each
an interactive space. But with the rising popularity of person pose new challenges for which a business must be
space-management businesses like WeWork, the idea of equipped. This might include the option to work remotely or
the traditional corporate office is shifting away from real in a satellite office; it may also include a choice between a
estate and facilities toward agility and experience. standing or sitting desk, couch or quiet room.
Be a Little Needy
Catering to every employee’s individual needs can seem
exceedingly difficult and cost prohibitive—unless you
have the data and technology to make it happen. The
reason WeWork is such a popular place for individuals
to work is their effective use of data and technology to
create a fun, compelling experience. Every aspect of a
person’s experience in their facilities is managed through
an app; it begins when the individual enters, signaling
that their membership is active that day. It continues on
to track which desks and conference areas are popular
among particular people or businesses; their frequency
of use in both number of days and times of day; and how
frequently they move between the different locations
around the world.
It may feel invasive, knowing when and where an individual
is sitting and how often, but this data allows companies
So too, has the department responsible for workspace using similar Space-as-a-Service models to improve users’
management changed. In the past, a facilities manager daily lives. But first, users need to feel empowered to
focused on the tangible items; now IT and human make their own decisions.
resource departments are involved in how space is
serving a company and its workforce. Facilities managers The User as Master
will continue to manage the physical aspects in an office, It’s sometimes an awkward process for an employee to
while IT team members will build systems that keep all the express their workspace needs—most people do not want
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