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As is the case with any large project, the process entails
working with multiple factions in key decision-making
stages. Doing this in VR, and in many cases in real time,
is far more effective. VR supports multiple people in a
virtual environment, significantly shortening timelines
and allowing teams to spot potential issues. Within a
VR headset, you are transported into the environment at
a 1:1 ratio. As a result, the nuances of scale can be far
better assessed. For example: does a space feel too tight,
how is the flow from room to room, are the ceilings high
enough? This holds true even more so with furnishings
and interiors.

We recently worked with a firm designing a new
restaurant from the ground up. They were very close to
submitting the final designs for approval. In the kitchen,
the clearance between the prep tables, the stoves and Whether you are using Revit, AutoCAD, SketchUp, 3D
the large wood burning oven appeared sufficient in the Studio Max or one of the other standard 3D rendering
drawings. However, when the chef did a walk-through applications, there are some built-in capabilities and
in VR, he noticed that the long-handled peel used to plenty of translation applications that allow you to import
move food around in the oven would potentially interfere these models into the primary game engines, Unity or
with the prep line on the opposite side. He would never Unreal. If you are using an engine other than these,
have noticed this by the drawings alone. If clients can beware. These are the industry standards and offer the
be shown all their options, see the finished results and tools and capabilities that will allow you to grow with the
sign-off, this can mitigate the risk of costly surprises technology. Proprietary engines will lock you into a single
later. In theory, an entire building could be designed, company, their license fees, and in most cases, no ability
virtually constructed, fully furnished and sold before even to customize your solution internally, should you want to
breaking ground. do so in the future. Even if you are licensing a solution
from a well-established software developer, ensure that
XR BIM Lifecycle they are built on top of these engines.
A single project can result in the following visualizations
and 3D Assets using both AR & VR: Once you create a library of models, you can use them
• Design every step of the way—concept, design, construction,
• Collaboration sales and marketing. These same environments can be
• Client Approval created and utilized over and over again. This is how you
• Iteration and Redesign reach an economy of scale. This is how you build your
• Construction edge. As your library grows, you will find other uses for
• Interior Design these assets. Once it is created, you can utilize it in any
• Marketing environment at any time. You can even create baseline
• Sales structures, schematics and interior designs for all your
• Future Design Inspiration future work. Think of it as a mix and match library of
inspiration and innovation.
Building an XR Strategy
Bringing XR solutions into your business is, in most cases, In short, XR is not a mysterious technology. It’s here to
still a cost center. That said, there is inherent value to stay and it can benefit your business in numerous ways.
your clients which will ultimately benefit your company It’s all about the approach, but most importantly, it’s about
and increase revenues. It separates you from the pack, a willingness to embrace new technology. Like it or not,
and as this technology becomes ubiquitous, you will be the future is upon us.
poised to leverage it in a way that is far superior to your
competitors. When looking at different solutions, the Amy Peck is the founder and CEO of EndeavorVR,
most important component is building a 3D asset library a global XR strategy and consulting firm.
for your company. Every scan, every imported 3D model She is an active speaker and evangelist for this
should live in a centralized database available across each technology.
of your business units.

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