Page 39 - REALCOMM EDGE-Fall 2017-FINAL

selected a solution we can host on premise—and allows us to choose Jacolow, continued from page 35
who we want to integrate with. That’s an incredible freedom that most series of more traditional meetings, to illuminate how our new digital
service providers do not allow, but was necessary for us so that we can approach would also ease existing pain points.
offer individual service to our clients.
RC: What are the major trends you see and how is technology influenc-
RC: Are these customizations your focus for 2017, or are there other ing those trends?
technology initiatives you are working on as well? Jacolow: The two trends that I am keeping a close watch on are Virtual
Napolitano: Customizations are part of our strategy in 2017, but we are Reality and Social Video. Steeped in architecture, real estate is a very
also working on some other exciting technology initiatives. Our focus is visual asset
building a dynamic technology solution that can grow with the compa- class. I believe
ny and support the increasing need for employees to have the flexibility Virtual Reality is
to work remotely. Our first step was to implement a private cloud allow- destined to have
ing employees to access all necessary business applications. This was a a measurable
priority for us in case of emergencies—for example, if a Hurricane Sandy impact. It has
were to happen again, we need employees to be able to remotely ac- the potential to
cess files and communication tools so that they can continue to provide reinvent how we
services to our residents. That was our first goal. view the entire
Our second step in this process is to create the ultimate mobile of- life cycle, starting
fice: virtual desktops and enhancements to our cloud so that anybody with a building’s
can work anywhere, anytime, with the same end user experience. In design through
addition, we’re looking at leveraging the Office 365 platform to allow providing an
people to seamlessly communicate. immersive
experience for
RC: What technology trends do you see affecting your business most in clients. Allowing
the future? tenants to walk
Napolitano: I think it depends upon communication pathways and Net their space
Neutrality. Net Neutrality is the principle that all service providers before con-
must treat the traffic of data the same regardless of user, company, struction even
content, etc. The FCC, under the current administration has expressed begins translates
the desire to eliminate Net Neutrality. This will have a big impact on all into a more
companies. There’s only so much bandwidth, and now they’re going personalized
to charge (or allow) certain companies to pay more to get more. What and customized
happens to access for those who aren’t paying more? We’re creating user experience.
this great ‘work anywhere, anytime’ scenario—but if the speed of your Ultimately,
internet connection is reduced because another person/organization Leasing
has the priority, you’re not going to be able to take advantage of the and Asset
services we are working so hard to provide. Management will
I also see automation affecting all sectors—manual processes will be able to calculate more accurate development projections, which
go away. Whether it’s leasing a unit, or managing a property—tech- means ‘no surprises’ after the space is built and ready for occupancy.
nology’s going to offset some responsibilities. For work orders, ticket- At the intersection of knowing your audience, knowing where to
ing, or engagement, there’s solutions and apps for everything. find your audience and knowing when your audience is watching,
The next four years will determine where we are technically from is where you will cultivate your foundation for marketing success.
several aspects: precious resources and minerals, globalization versus Engaging with social video is fast becoming the preeminent method
isolation, as well as the next gen of mobile computing. Soon we’ll all of connecting with your audience. When properly curated, social vid-
be using our mobile devices as primary PC and phone—put it in a eos are authentic, personal, conversational, and tell a story. Facebook
docking station to access your services. My goal is to ensure that Rose and Snapchat have surpassed eight billion daily video views and
has a dynamic infrastructure that will meet the demands of an ever YouTube’s one billion-plus users are watching millions of hours of
evolving market and an ever evolving world. video every day, hence the potential for engagement is phenomenal.

Realcomm 37