Page 38 - REALCOMM EDGE-Fall 2017-FINAL

TECH PERSPECTIVE @ the EDGE

RC: What technology initiatives came out of analyzing the data your
company was now capturing?
Napolitano: When we looked at the data we saw a clear need to find a
way to engage with our residents in a manner that was unobtrusive,
added value, and provided a unique lifestyle experience to help us
stand out in the highly competitive NYC marketplace. We came up
with a solution that we think fits all of these criteria by developing a
proprietary app called RoseLife. The app facilitates resident engage-
ment with the corporate and property brands while making it easier
for residents to manage their lifestyle. Users can submit maintenance
requests, reserve amenities, pay rent, communicate with building
staff, and more, all within the RoseLife app.
We are getting great feedback from residents about the app and
we felt that developing it allowed us to further our corporate mission
of continually improving and delivering an exemplary living experi-
ence for our residents at every property every day. Rose is a third gen-
eration family-owned company with almost 85 years of history. Our
reputation rests on the ability to continually look inward and improve,
to review processes and systems, and revisit decisions time and time
again to continually move the company forward. The RoseLife app is
a big part of our next step forward.

RC: How did your company’s focus on continual improvement impact
your selection of the new property management system you
described above?
Napolitano: We know that being
able to continually improve the way
someone does their job to maximize
efficiency is going to be our compet-
itive edge in the future, and that we
needed a solution to support this. To
find the right solution we carried out a
comprehensive RFI, and received a 70%
response rate. We had presentations
from a number of vendors, and then
we did a deep-dive with two in order to
determine if they could provide us with
the combination of structure and cus-
tomization that our business requires.
The New York market is unique with its
wide variety of real estate; we have rent
regulations, 421As, and all the nuances
Napolitano, continued from page 35 that come with managing these buildings. Meeting the individual
because everyone relies on it. If you examine a building and you’re needs of customers is a priority, and an institutional client versus a
viewing it as just glass and steel, then you’re looking at it the project client may require different parameters. The benefit of our leg-
wrong way—because really it is a million data points that can be acy system was the ability to customize this great quality of service.
analyzed and used to enhance that experience for your residents, The solution that we chose gives us the same ability while providing
clients, and employees. enhanced innovation and efficiency—that was key. Additionally, we

36 Realcomm