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edge of this technology, your pricing fluctuates with supply and they ‘see’ in an automated sense, on their own. It’s just the next
demand real-time. In parking, small efficiencies mean big reve- logical step as we analyze data and it becomes more thoughtful
nue. It’s a pretty interesting market that is certainly behind the and systematic going forward. It’s an intriguing perspective.
times, but we’re studying it very closely through 2017. Also, what I mentioned previously about the connected
The other side of parking is the ability to work with other vehicles to buildings, merging those data sets. I think those are
companies in the space. To really maximize utilization, we’re trends in the next few years; it’ll be interesting to see how they
actually going in and applying another application on top of move the industry.
the data. We’re looking at
applications that coordinate
potential routes to your office. “We were a very early adopter
Detroit’s a very heavy automo- of connecting building systems
tive industry city, everybody
has a car, everybody needs together to try to optimize
a parking space, everybody performance, to be more
drives to work, so ultimately as efficient from an operations
developers we need to build
more spaces for that demand. perspective and to provide our
But what we’re starting to tenants a different experience
study is, “What if we maximize than other landlords.”
utilization in other formats?”
We’re working with an app
developer that coordinates
things like Lyft, Uber and
public transportation with
your car routing; so, on your
morning commute you could
say, “How do I want to get to
work today, what’s my most
efficient way? Oh look, if I take
an Uber to the 4th street drop
off for the M1 rail, I can get to
work in the same amount of
time, it will cost me less, and I won’t have to pay for a $50 parking Another trend that I see has to do with energy generation
space today.” We’re ultimately looking at how you can be more and efficiency at a DC level. If you look at energy as a source,
thoughtful in reducing your vehicle trips to the city because that whether it’s solar or fossil fuel driven, it’s generated as DC. It’s
eliminates congestion in the city and frees up parking spaces for converted and distributed in AC and then converted back to DC
our tenants who may choose to drive to work. for operation, and in each transition you lose about 20%. If you
We’re looking at this as a great option for our tenants and a eliminate that inefficiency of conversion, I think you’re going to
landlord-based differentiator. There seems to be a real buzz for see tremendous movement on the reduction of energy usage
cities these days and we are kind of a smart city just by virtue of in buildings. Along with battery technology, I think there’ll be a
having so many buildings within a small area. Detroit has a chief lot of movement in that area. We’ve tested it in a few properties
mobility officer now that is focused on how to maximize trips where we have solar panels directly connected to a device that
and driving, including autonomous vehicles. So we’re starting goes directly to the fixture, so we’re literally utilizing energy at
to ask questions around that. How do you connect the auton- 98% of what’s generated instead of 60%. We’re working closely
omous vehicle to your building infrastructure? What if your car with folks in the DC lighting world to test different DC lighting
could do that automatically? What’s the best option from a cost solutions.
perspective relevant to my location? So you’re connecting your
vehicle data with your building data. I don’t think we’ll solve that Bedrock is a full service commercial real estate firm based in downtown Detroit
problem in 2017, but I think for certain in the next three years, specializing in the strategic redevelopment of Midwestern urban cores. With
that user experience that crosses the verticals will really start to a portfolio of more than 90 properties totaling over 15 million square feet,
come to fruition, growing the whole connected concept. Bedrock is the largest real estate partner in downtown Detroit and also has a
strong presence in Cleveland. Bedrock’s experienced real estate experts provide a
Future Technology Trends full range of services, with in-house teams for each area of expertise, including
Certainly, interest in building analytics—that next layer where Leasing, Acquisition, Finance, Construction, Architecture, Historic Rehab, and
the buildings automatically adjust based on conditions and what Property Management.

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