8:30 am - 8:35 am
PalmWood Event & Conference Center
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Welcome
Day 2 will kick off with a debrief of The Sinclair Hotel tour. Come prepared with your questions to learn from one of the most innovative projects in this space. This will be a highly interactive session that will address best practices and lessons learned.
Speakers:
Howard Berger
Realcomm
Howard Berger
Managing Partner, SVP Programs
Howard Berger has over 30 years of experience in technology and commercial/investment real estate. As Realcomm's SVP Programs, he manages its US and i
Howard Berger
Managing Partner, SVP Programs
Realcomm
Howard Berger has over 30 years of experience in technology and commercial/investment real estate. As Realcomm's SVP Programs, he manages its US and international conferences and CIO programs. Previously, he was with The Jamesan Group, which specialized in strategic technology consulting for the commercial real estate industry and prior to that, he was with TRW Real Estate Information Systems where he developed real estate information systems for the mortgage, appraisal and title insurance industries.
Lisa Woods
Realcomm
Lisa Woods
Managing Partner, SVP Business Development
As Managing Partner, SVP of Strategy & Business Development, Lisa Woods is responsible for developing Realcomm's strategic relationships with the tech
Lisa Woods
Managing Partner, SVP Business Development
Realcomm
As Managing Partner, SVP of Strategy & Business Development, Lisa Woods is responsible for developing Realcomm's strategic relationships with the technology companies that participate in the company's conferences, seminars and CIO events. Prior to joining Realcomm, Lisa spent 10 years working with building owners and managers, providing technology solutions in telecommunications, access control and security.
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8:35 am - 8:55 am
PalmWood Event & Conference Center
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Opening Session: Tour Debrief & Q&A
Day 2 will kick off with a debrief of The Sinclair Hotel tour. Come prepared with your questions to learn from one of the most innovative projects in this space. This will be a highly interactive session that will address best practices and lessons learned.
Speaker:
Farukh Aslam
Sinclair Holdings
Farukh Aslam
CEO & President
Farukh Aslam is the Chief Executive Officer of Sinclair Digital (SD) a low voltage design and consulting company developing Digital DC-Microgrid Build
Farukh Aslam
CEO & President
Sinclair Holdings
Farukh Aslam is the Chief Executive Officer of Sinclair Digital (SD) a low voltage design and consulting company developing Digital DC-Microgrid Buildings. In 2019, Aslam successfully developed the Sinclair Marriott Autograph Hotel which is widely considered the most diverse PoE and DC Microgrid project in North America. From the completion of the Sinclair Hotel, Aslam created SD to bring expertise of the sustainability and cost benefits of a DC building infrastructure to the marketplace. Since its inception SD has been involved in several design build projects and continues to evolve DC infrastructure in buildings.
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8:55 am - 9:10 am
PalmWood Event & Conference Center
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Case Study Showcase: Hotel Marcel
An exceptional highlight of the inaugural ELECTRIFY conference will be a comprehensive showcase of real-world case studies on DC-powered buildings. This groundbreaking super-session, spanning multiple segments throughout the conference, will feature some of the world’s most innovative commercial, corporate, and hospitality sites powered by low voltage and DC technology.
Case Study | Hotel Marcel: The Hotel Marcel is a zero-emission hotel encompassing 165 rooms, a 9,000 square-foot conference center, and a full-service restaurant. The building runs on 100% renewable electricity all hotel systems, featuring a microgrid with inverters to switch between solar and battery power, a heat pump water heater for laundry operations, a PoE lighting network, and over 1,000 solar panels on the building’s rooftop and parking canopies.
Speaker:
Bruce Becker
Becker + Becker
Bruce Becker
President
Bruce Becker is president of Becker + Becker, an integrated sustainable architecture and development firm. Becker designs buildings that have a transf
Bruce Becker
President
Becker + Becker
Bruce Becker is president of Becker + Becker, an integrated sustainable architecture and development firm. Becker designs buildings that have a transformative social and environmental value. His latest project is Hotel Marcel, a fossil fuel-free, Passive House-certified boutique hotel. Other notable projects include the LEED Platinum redevelopment of Hartford’s former Bank of America tower, the 500-unit 360 State Street community, the adaptive reuse of the Wauregan Hotel and Octagon tower into affordable housing, and others.
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9:10 am - 9:25 am
PalmWood Event & Conference Center
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Case Study Showcase: Burbridge Place
An exceptional highlight of the inaugural ELECTRIFY conference will be a comprehensive showcase of real-world case studies on DC-powered buildings. This groundbreaking super-session, spanning multiple segments throughout the conference, will feature some of the world’s most innovative commercial, corporate, and hospitality sites powered by low voltage and DC technology.
Case Study | Burbridge Place: Burbridge Place in Seattle, WA, is a 5-story modular apartment building with 124 units. It uses Corning's SD LAN and CIP Intelligent DC Power solutions, featuring 192 active fiber ports and 48,000 watts of Class 2 circuits. The fiber-deep architecture reduces AC infrastructure, optimizing Wi-Fi, access control, lighting, and power metering for enhanced connectivity and efficiency.
Speakers:
Jim Baldwin
Domatic
Jim Baldwin
CEO
Jim Baldwin is the founder and CEO of Domatic, a company that is revolutionizing how to build smarter, healthier buildings. With over 30 years of expe
Jim Baldwin
CEO
Domatic
Jim Baldwin is the founder and CEO of Domatic, a company that is revolutionizing how to build smarter, healthier buildings. With over 30 years of experience in software and hardware design and development, he has led and contributed to innovative projects at Apple, Microsoft, Intel, and several startups.
Steve Corcoran
SDC Next Consulting
Steve Corcoran
President
Steve Corcoran is the president of SDC Next Consulting, a data-driven firm specializing in network design, system optimization, and technology converg
Steve Corcoran
President
SDC Next Consulting
Steve Corcoran is the president of SDC Next Consulting, a data-driven firm specializing in network design, system optimization, and technology convergence for commercial building projects in North America. With over 30 years of experience in wireless and wireline networks, he excels at uniting the right people and technologies to deliver optimal solutions for clients.
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9:25 am - 9:40 am
PalmWood Event & Conference Center
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Case Study Showcase: Portugal Project
An exceptional highlight of the inaugural Electrify Conference will be a comprehensive showcase of real-world case studies on DC-powered buildings. This groundbreaking super-session, spanning multiple segments throughout the conference, will feature some of the world’s most innovative commercial, corporate, and hospitality sites powered by low voltage and DC technology. Attendees will experience state-of-the-art integrations of Power over Ethernet (PoE) technology, advanced DC infrastructure, and cutting-edge low voltage solutions that are transforming the built environment. Dive into the stories behind these pioneering projects and gain exclusive insights from the visionaries and technical experts who are leading the charge in reshaping the future of digital buildings.
Speakers:
Adrian Bridge
Taylor Fladgate
Adrian Bridge
Managing Director & Chairman
Adrian Bridge is the Managing Director and Chairman of The Fladgate Partnership, a leading producer of quality Port wines. Under his leadership, the c
Adrian Bridge
Managing Director & Chairman
Taylor Fladgate
Adrian Bridge is the Managing Director and Chairman of The Fladgate Partnership, a leading producer of quality Port wines. Under his leadership, the company expanded into tourism, opening The Yeatman Hotel in 2006. Featuring solar panels used to heat water and generate electricity, as well as low energy lighting throughout the building, the hotel utilizes many design and operation installments aimed at reducing its impact on the environment. Bridge is also the founder of the Porto Protocol, a global initiative focused on climate change solutions for the wine industry.
Hannah Walker
Sinclair Digital
Hannah Walker
COO
Hannah Walker is the Chief Operating Officer of Sinclair Digital Services, a low voltage design & consulting company developing Digital DC-Microgrid B
Hannah Walker
COO
Sinclair Digital
Hannah Walker is the Chief Operating Officer of Sinclair Digital Services, a low voltage design & consulting company developing Digital DC-Microgrid Buildings. She joined Sinclair Group to initially help design and implement smart buildings technologies at Sinclair Hotel which was completed in January of 2020 as the most diverse PoE powered, DC microgrid building in the world.
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9:40 am - 10:05 am
PalmWood Event & Conference Center
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Networking Break
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10:05 am - 10:30 am
PalmWood Event & Conference Center
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Powering the DC Mission: Unpacking the Role of Commercial Battery Storage in Buildings
At the core of a fully digital building lies the ability to store electric energy – it is essential in supporting grid stability and preventing blackouts, providing increased demand flexibility, or facilitating the integration of renewable energy sources such as solar or wind. This session will explore the critical role of battery storage in the built environment, providing details on the different components of commercial battery storage systems, including batteries, inverters, battery management systems, and energy management systems. Challenges posed by regulatory barriers and technological limitations, as well as current trends towards technology and software improvements will be addressed. Attendees will gain valuable insights into the evolving landscape of energy storage in buildings, with a special emphasis on how these systems support renewable energy integration.
Speaker:
Ruben Willmarth
LG Electronics
Ruben Willmarth
Sr Sales Engineer, Energy Storage Systems
Ruben Willmarth is currently a Sr Sales Engineer at LG Air Conditioning Technologies USA, having previously held roles such as National Manager at LG
Ruben Willmarth
Sr Sales Engineer, Energy Storage Systems
LG Electronics
Ruben Willmarth is currently a Sr Sales Engineer at LG Air Conditioning Technologies USA, having previously held roles such as National Manager at LG Electronics USA and Regional Sales Manager at Carrier Corporation. With a background in Mechanical Engineering Technology, Ruben has extensive experience in the HVAC industry, including positions at companies like Mitsubishi Electric Cooling and Heating Solutions and Stewart & Stevenson.
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10:30 am - 10:45 am
PalmWood Event & Conference Center
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Case Study Showcase: MARTA Clayton County Operation & Maintenance Facility
An exceptional highlight of the inaugural ELECTRIFY conference will be a comprehensive showcase of real-world case studies on DC-powered buildings. This groundbreaking super-session, spanning multiple segments throughout the conference, will feature some of the world’s most innovative commercial, corporate, and hospitality sites powered by low voltage and DC technology.
Case Study | MARTA Clayton County Operation & Maintenance Facility: The facility is based on the comprehensive design and implementation of data, PoE lighting, and CCTV systems. A complete network topology and the development of a detailed BIM model support these systems, ensuring seamless integration and enhancing both operational efficiency and security.
Speaker:
Fady Ishak
BAY BIM Designs
Fady Ishak
CEO and BIM Solutions Manager
Fady Ishak, BIM Solutions Manager and CEO of Bay BIM Designs is the visionary behind TECH+, a cutting-edge Revit plug-in that revolutionizes the way l
Fady Ishak
CEO and BIM Solutions Manager
BAY BIM Designs
Fady Ishak, BIM Solutions Manager and CEO of Bay BIM Designs is the visionary behind TECH+, a cutting-edge Revit plug-in that revolutionizes the way low-voltage designers and contractors collaborate within BIM environments. With a background spanning MEP design, project management, and over four years of BIM leadership, Fady is known for his expertise in creating efficient and reliable workflows across complex projects. His diverse background in construction, automotive and robotics, underpins his ability to deliver innovative solutions tailored to project needs. Fady is dedicated to empowering low-voltage professionals with the same level of detail and coordination that has transformed the MEP industry.
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10:45 am - 11:00 am
PalmWood Event & Conference Center
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Case Study Showcase: Cisco Atlanta
An exceptional highlight of the inaugural ELECTRIFY conference will be a comprehensive showcase of real-world case studies on DC-powered buildings. This groundbreaking super-session, spanning multiple segments throughout the conference, will feature some of the world’s most innovative commercial, corporate, and hospitality sites powered by low-voltage and DC technology.
Case Study | Cisco Atlanta: The Atlanta office is a key location for Cisco Systems, serving as a hub for innovation, collaboration, and customer engagement in the southeastern United States. Leveraging PoE, Cisco was able to create a more flexible, efficient, and cost-effective infrastructure, enabling the deployment of a wide range of connected devices without the constraints of traditional power solutions.
Speaker:
Ryan Casey
Cisco
Ryan Casey
Technical Solution Architect
Ryan Casey
Technical Solution Architect
Cisco
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11:00 am - 11:15 am
PalmWood Event & Conference Center
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Enabling Efficiency: Closing Gaps in Codes & Standards (Electrical Safety, Energy Codes, and Equipment Standards)
Eliminating losses from AC conversions play a part in both helping buildings save energy and tune grid demand through efficient use of on-site renewables and storage. Our national model energy codes must provide a clear path to inform the nation's building designers that efficient DC has arrived, while ANSI's voluntary consensus standards must address safe equipment operation and safe construction techniques. As DC-powered infrastructure graduates from LED lighting to PV, Energy Storage, EVs and HVAC equipment, it is critical to leverage new international equipment standards for voltage levels and distribution safety mechanisms. This session will quickly summarize the ongoing activities in the US and across the world, highlight gaps, and elicit a call to action for future-forward DC adopters to collect evidence of savings and allocate resources to engage these bodies directly.
Speaker:
Jim Frey
2050 Partners
Jim Frey
Associate Technical Director
Jim Frey is an experienced electrical engineer currently focusing the Clean Transportation, Flexible Demand, and Energy Storage. His most recent work
Jim Frey
Associate Technical Director
2050 Partners
Jim Frey is an experienced electrical engineer currently focusing the Clean Transportation, Flexible Demand, and Energy Storage. His most recent work includes charging infrastructure cost models for both light-duty and medium/heavy-duty vehicles used to inform future CALGreen Energy codes. James has held strategy, product management and engineering roles with global original equipment manufacturers (OEMs) covering building and IT power systems, consumer devices, and lighting controls.
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11:15 am - 11:35 am
PalmWood Event & Conference Center
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Evolution of DC Motor Technology for a Sustainable Future
This session will showcase innovations in Power over Ethernet (PoE) DC motor technology, highlighting its impact on automation control, energy efficiency, and carbon reduction. We'll explore how these advancements streamline building automation, reduce wiring complexity, and lower energy consumption, all while supporting sustainability goals by minimizing carbon emissions. Additionally, we will dive into the transformation of motors as they transition to DC power, examining their role in industrial environments and how DC electricity enhances their performance. Together, these insights demonstrate how DC-powered systems are contributing to greener, smarter buildings.
Moderator:
Jim Young
Realcomm
Jim Young
Co-Founder & CEO
Founder of Realcomm Conference Group, an education organization that produces Realcomm, IBcon and CoRE Tech, the world's leading conferences on techno
Jim Young
Co-Founder & CEO
Realcomm
Founder of Realcomm Conference Group, an education organization that produces Realcomm, IBcon and CoRE Tech, the world's leading conferences on technology, automated business solutions, intelligent buildings and energy efficiency for the commercial and corporate real estate industry. As CEO, Jim interacts with the largest companies globally pertaining to some of the most advanced and progressive next generation real estate projects under development.
Speakers:
Russell Horowitz
Somfy
Russell Horowitz
National Specification Manager
Russell is currently the National Specification Manager with Somfy Systems. Russell has been part of the Somfy family for over 18 years with experien
Russell Horowitz
National Specification Manager
Somfy
Russell is currently the National Specification Manager with Somfy Systems. Russell has been part of the Somfy family for over 18 years with experience in technical support, inside sales, outside sales, and corporate training. Russell’s current concentration has been promoting the benefits of automated shade systems and assisting with system design within the specification and design community. He has worked with designers, contractors, architects, and engineers to secure automated projects in the commercial and residential market.
Esteban Ramirez
AK Constructors
Esteban Ramirez
Business Development
Esteban Ramirez
Business Development
AK Constructors
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11:35 am - 12:15 pm
PalmWood Event & Conference Center
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Building the Business Case: Insights from the Early Adopters
Given the current market uncertainty and regulatory changes on the horizon, building owners, developers, and operators are increasingly challenged to adopt innovative technologies that enhance efficiency, sustainability, and overall building performance. As reviewed in previous sessions, PoE and DC power systems are emerging as key opportunities for this transformation, offering significant benefits in terms of energy savings, operational flexibility, and reduced costs. However, making the business case for these technologies requires a clear understanding of their value proposition and return on investment (ROI). This session will provide a comprehensive guide to building the business case for PoE and DC power systems. Attendees will learn how to evaluate near and long-term financial, operational, and environmental benefits of these technologies, and how to present a compelling case to stakeholders for their adoption. The discussion will feature insights from those who have navigated the PoE and DC power landscape implementing the technologies in major projects.
Speakers:
Farukh Aslam
Sinclair Holdings
Farukh Aslam
CEO & President
Farukh Aslam is the Chief Executive Officer of Sinclair Digital (SD) a low voltage design and consulting company developing Digital DC-Microgrid Build
Farukh Aslam
CEO & President
Sinclair Holdings
Farukh Aslam is the Chief Executive Officer of Sinclair Digital (SD) a low voltage design and consulting company developing Digital DC-Microgrid Buildings. In 2019, Aslam successfully developed the Sinclair Marriott Autograph Hotel which is widely considered the most diverse PoE and DC Microgrid project in North America. From the completion of the Sinclair Hotel, Aslam created SD to bring expertise of the sustainability and cost benefits of a DC building infrastructure to the marketplace. Since its inception SD has been involved in several design build projects and continues to evolve DC infrastructure in buildings.
Bruce Becker
Becker + Becker
Bruce Becker
President
Bruce Becker is president of Becker + Becker, an integrated sustainable architecture and development firm. Becker designs buildings that have a transf
Bruce Becker
President
Becker + Becker
Bruce Becker is president of Becker + Becker, an integrated sustainable architecture and development firm. Becker designs buildings that have a transformative social and environmental value. His latest project is Hotel Marcel, a fossil fuel-free, Passive House-certified boutique hotel. Other notable projects include the LEED Platinum redevelopment of Hartford’s former Bank of America tower, the 500-unit 360 State Street community, the adaptive reuse of the Wauregan Hotel and Octagon tower into affordable housing, and others.
Page Petry
PDPetry Consulting
Page Petry
Strategic Advisor
Prior to starting PDPetry Consulting in 2020, Page served as the Chief IT Officer of the Americas at Marriott International in Washington D.C. where s
Page Petry
Strategic Advisor
PDPetry Consulting
Prior to starting PDPetry Consulting in 2020, Page served as the Chief IT Officer of the Americas at Marriott International in Washington D.C. where she directed key initiatives for Marriott International hotels. During her extensive 33 year Marriott career, Page held a variety of roles allowing for a deep understanding of the Hospitality Industry.
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12:15 pm - 1:00 pm
PalmWood Event & Conference Center
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Shaping the Future of Smart Buildings: Open Forum on the Potential of DC Power in the Built Environment
In a world shaped by over a century of AC (Alternating Current) dominance, the time has come to reimagine the future of the building power infrastructure. As demonstrated at this event, DC has reemerged as a key player in modern energy solutions. Join us for a dynamic dialogue with visionaries, innovators, and early adopters attending the event to discuss the future of DC Power in the built environment. This session offers a unique platform to review cutting-edge technologies presented at the conference, debate current challenges and limitations, and explore next steps to drive adoption of low-voltage and DC power systems. Leaning on the insights and experiences of the attendees, this conversation is poised to play a pivotal role in shaping a future where buildings become intelligent ecosystems that prioritize sustainability and performance.
Speakers:
Howard Berger
Realcomm
Howard Berger
Managing Partner, SVP Programs
Howard Berger has over 30 years of experience in technology and commercial/investment real estate. As Realcomm's SVP Programs, he manages its US and i
Howard Berger
Managing Partner, SVP Programs
Realcomm
Howard Berger has over 30 years of experience in technology and commercial/investment real estate. As Realcomm's SVP Programs, he manages its US and international conferences and CIO programs. Previously, he was with The Jamesan Group, which specialized in strategic technology consulting for the commercial real estate industry and prior to that, he was with TRW Real Estate Information Systems where he developed real estate information systems for the mortgage, appraisal and title insurance industries.
Lisa Woods
Realcomm
Lisa Woods
Managing Partner, SVP Business Development
As Managing Partner, SVP of Strategy & Business Development, Lisa Woods is responsible for developing Realcomm's strategic relationships with the tech
Lisa Woods
Managing Partner, SVP Business Development
Realcomm
As Managing Partner, SVP of Strategy & Business Development, Lisa Woods is responsible for developing Realcomm's strategic relationships with the technology companies that participate in the company's conferences, seminars and CIO events. Prior to joining Realcomm, Lisa spent 10 years working with building owners and managers, providing technology solutions in telecommunications, access control and security.
Jim Young
Realcomm
Jim Young
Co-Founder & CEO
Founder of Realcomm Conference Group, an education organization that produces Realcomm, IBcon and CoRE Tech, the world's leading conferences on techno
Jim Young
Co-Founder & CEO
Realcomm
Founder of Realcomm Conference Group, an education organization that produces Realcomm, IBcon and CoRE Tech, the world's leading conferences on technology, automated business solutions, intelligent buildings and energy efficiency for the commercial and corporate real estate industry. As CEO, Jim interacts with the largest companies globally pertaining to some of the most advanced and progressive next generation real estate projects under development.
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1:00 pm - 2:00 pm
PalmWood Event & Conference Center
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Networking Lunch
This Networking Lunch is a great time for conference attendees to continue the conversation!
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2:00 pm - 4:00 pm
Mouser Electronics
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Mouser Electronics Tour
Talking about sustainability in buildings is one thing. Seeing it in action is another! ELECTRIFY 2024 is presenting a rare opportunity for attendees to explore Mouser Electronics’ cutting-edge facility with a guided tour offering firsthand look at one of the most advanced distribution centers in the world. Its new 416,000-square-foot warehouse expansion features the largest connected Power over Ethernet (PoE) lighting system ever installed. Supported by a DC power infrastructure that eliminates losses associated with AC-to-DC conversion, the system showcases of how technology can drive both efficiency and sustainability.
Attendees will experience how Mouser is revolutionizing operations with innovative lighting solutions that reduce energy consumption, minimize environmental impact, and enhance flexibility across their vast facility. To reserve your seat in advance, email Alicia Riddle.
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