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Program Overview

The ELECTRIFY education program is for professionals involved in the design, development, construction, or operations of buildings, as well as those responsible for energy and sustainability within their organizations. Sessions will delve into the transformative benefits of low voltage DC systems, showcase real-world smart building applications, tackle industry challenges head-on, and unveil cutting-edge advancements in Fault-Managed Power (FMP), renewable DC power sources, PoE, commercial battery storage, next-generation EV charging, and beyond.

Program content, dates and times subject to change without notice.

Monday | September 23

1:00 pm - 1:05 pm
PalmWood Event & Conference Center
Welcome and Introductions
Conference kick-off, welcome and introductions and conference overview.

Speakers:
headshot for Howard Berger
Howard Berger Realcomm
Howard Berger Managing Partner, SVP Programs Howard Berger has over 30 years of experience in technology and commercial/investment real estate. As Realcomm's SVP Programs, he manages its US and i
headshot for Howard Berger
Howard Berger
Managing Partner, SVP Programs
Realcomm
LinkedIn

Howard Berger has over 30 years of experience in technology and commercial/investment real estate. As Realcomm's SVP Programs, he manages its US and international conferences and CIO programs. Previously, he was with The Jamesan Group, which specialized in strategic technology consulting for the commercial real estate industry and prior to that, he was with TRW Real Estate Information Systems where he developed real estate information systems for the mortgage, appraisal and title insurance industries.

headshot for Lisa Woods
Lisa Woods Realcomm
Lisa Woods Managing Partner, SVP Business Development As Managing Partner, SVP of Strategy & Business Development, Lisa Woods is responsible for developing Realcomm's strategic relationships with the tech
headshot for Lisa Woods
Lisa Woods
Managing Partner, SVP Business Development
Realcomm
LinkedIn

As Managing Partner, SVP of Strategy & Business Development, Lisa Woods is responsible for developing Realcomm's strategic relationships with the technology companies that participate in the company's conferences, seminars and CIO events. Prior to joining Realcomm, Lisa spent 10 years working with building owners and managers, providing technology solutions in telecommunications, access control and security.

1:05 pm - 1:15 pm
PalmWood Event & Conference Center
Welcoming Remarks
Former 4-term Fort Worth mayor, Kenneth Barr, will welcome attendees of Realcomm’s inaugural ELECTRIFY | Smart DC-Powered Buildings event. Understanding the transformative potential of the technology, he will provide insight into the city’s interest in the field highlighting local efforts. Join us at the forefront of a pivotal movement in the built environment.

Speaker:
headshot for Kenneth Barr
Kenneth Barr Barr Consulting Group
Kenneth Barr Principal
headshot for Kenneth Barr
Kenneth Barr
Principal
Barr Consulting Group

1:15 pm - 1:25 pm
PalmWood Event & Conference Center
Opening Session: Reimagining the Future Power Infrastructure of Buildings
For most in the built environment, AC (Alternating Current) is a forgone conclusion when it comes to providing power to buildings. History tells us that the battle between AC and DC (Direct Current) at the Chicago World's Fair in 1893 would determine the future of an electrical standard throughout the world. AC's ability to safely travel long distances won the day and the rest is history. Today, we find ourselves reimagining the future of the power infrastructure of buildings as technological innovation allows us to harness DC for smarter, more sustainable buildings. This opening session will review the current state of the building power infrastructure and question the rate of adoption of a technology that has the potential to shape the future of buildings, where they become intelligent ecosystems that prioritize sustainability and performance.

Speaker:
headshot for Jim Young
Jim Young Realcomm
Jim Young Co-Founder & CEO Founder of Realcomm Conference Group, an education organization that produces Realcomm, IBcon and CoRE Tech, the world's leading conferences on techno
headshot for Jim Young
Jim Young
Co-Founder & CEO
Realcomm
LinkedIn

Founder of Realcomm Conference Group, an education organization that produces Realcomm, IBcon and CoRE Tech, the world's leading conferences on technology, automated business solutions, intelligent buildings and energy efficiency for the commercial and corporate real estate industry. As CEO, Jim interacts with the largest companies globally pertaining to some of the most advanced and progressive next generation real estate projects under development.

1:25 pm - 2:00 pm
PalmWood Event & Conference Center
Convergence and the Disruption of Electrification
New technologies, such as Fault Managed Power Systems (FMP) and Digital Electricity are challenging the traditional 120-year old electrification model, offering safer and more efficient methods for power distribution. We’ll dive into some of the transformative technologies reshaping the electrical industry and examine their role in modern building designs.

Speaker:
headshot for Jeff Beavers
Jeff Beavers National Electrical Contractors Association
Jeff Beavers Executive Director, Network Integration and Services
headshot for Jeff Beavers
Jeff Beavers
Executive Director, Network Integration and Services
National Electrical Contractors Association

2:00 pm - 2:40 pm
PalmWood Event & Conference Center
Low Voltage Architecture 101: The Foundation of Modern Building Power Systems
With the evolution of PoE and low-voltage devices, various technology variations are now for delivering Class 2 and 4 power for commercial building applications. In this session, we’ll focus on various methods for designing, configuring and implementing these systems in commercial buildings. We’ll explore the different architectural approaches and the pros and cons of each approach. The discussion will address key design considerations like standards, interoperability, device drivers, cabling and connectors. Attendees will gain practical insights into the trade-offs between different architectures, the challenges of retrofitting versus new construction, and strategies for future-proofing low-voltage systems to support evolving technologies and building needs.

Moderator:
headshot for Jim Young
Jim Young Realcomm
Jim Young Co-Founder & CEO Founder of Realcomm Conference Group, an education organization that produces Realcomm, IBcon and CoRE Tech, the world's leading conferences on techno
headshot for Jim Young
Jim Young
Co-Founder & CEO
Realcomm
LinkedIn

Founder of Realcomm Conference Group, an education organization that produces Realcomm, IBcon and CoRE Tech, the world's leading conferences on technology, automated business solutions, intelligent buildings and energy efficiency for the commercial and corporate real estate industry. As CEO, Jim interacts with the largest companies globally pertaining to some of the most advanced and progressive next generation real estate projects under development.

Speakers:
headshot for Jim Baldwin
Jim Baldwin Domatic
Jim Baldwin CEO
headshot for Jim Baldwin
Jim Baldwin
CEO
Domatic
LinkedIn

headshot for Karl Jonsson
Karl Jonsson Luum.io
Karl Jonsson Chief Strategy Officer
headshot for Karl Jonsson
Karl Jonsson
Chief Strategy Officer
Luum.io

headshot for Bart Kelly
Bart Kelly Halo Hybrid Solutions
Bart Kelly Corporate Sales Manager With a career spanning over 12 years, Bart has built a reputation for utilizing innovative technology to fulfill the dreams of home builders and buyer
headshot for Bart Kelly
Bart Kelly
Corporate Sales Manager
Halo Hybrid Solutions

With a career spanning over 12 years, Bart has built a reputation for utilizing innovative technology to fulfill the dreams of home builders and buyers. As the Corporate Sales Manager at LumenCache, he has spearheaded initiatives to make homes and buildings smart from the start. Bart also serves as the Outside Sales Manager for SunFarm Energy, Northwest Florida's Certified Tesla Solar Roof Installation partner. He is dedicated to fundamentally changing people’s relationship to energy, working hard to create a more affordable, intelligent, and sustainable built environment.

headshot for Andrew Lu
Andrew Lu Cisco
Andrew Lu Director of Product Management Andrew Lu serves as Director of Product Management in the Engineering Sustainability Office (ESO) at Cisco. He passionately nurtures and promotes DC-m
headshot for Andrew Lu
Andrew Lu
Director of Product Management
Cisco

Andrew Lu serves as Director of Product Management in the Engineering Sustainability Office (ESO) at Cisco. He passionately nurtures and promotes DC-microgrid solutions like Fault Managed Power (FMP) and Power over Ethernet(PoE) for sustainable building infrastructure. Prior to Cisco, Andrew’s career spanned multiple sectors including industrial automation, intelligent building system integration, and home automation. Andrew represents Cisco as a co-founder and the President of the FMP Alliance.

2:40 pm - 3:20 pm
PalmWood Event & Conference Center
From Source to Sink: The DC-Powered Building
In a world where DC-powered devices dominate – from laptops, phones, and IoT devices to LED lighting, motors, and HVAC systems – most buildings still rely on AC power distribution. This session explores the disconnect between how we generate and use power versus how we distribute it within buildings. With the rise of renewable energy sources that naturally produce DC electricity, the inefficiencies of converting DC to AC and back are becoming increasingly apparent. Transitioning to a DC-powered infrastructure not only reduces energy losses but also enhances flexibility in building design. This shift supports agile, adaptable office environments, streamlining installation, and minimizing disruptions when reconfiguring spaces. Discover how a holistic DC power strategy from source to sink can significantly lower costs, reduce environmental impact, and set new standards in safe, energy-efficient building design.

Speaker:
headshot for Robert Kroon
Robert Kroon August Berres
Robert Kroon Founder and CEO Bob Kroon is the CEO and Founder of August Berres. August Berres provides applications for DC-powered workplaces, eliminating the need to install 120V
headshot for Robert Kroon
Robert Kroon
Founder and CEO
August Berres

Bob Kroon is the CEO and Founder of August Berres. August Berres provides applications for DC-powered workplaces, eliminating the need to install 120V power at every workstation. Bob has a forty-year history in electro-mechanical durable goods and the furniture industry. His career began as an Industrial Engineer for Maytag. His furniture background began in manufacturing engineering with The Hon Company in 1979. In the next 18 years, he served in assignments in product engineering and general management. His subsequent experience includes contract manufacturing for low-volume, high-value, high-complexity electronic enclosures.

3:20 pm - 3:40 pm
PalmWood Event & Conference Center
Networking Break
3:40 pm - 4:15 pm
PalmWood Event & Conference Center
Advancing the Future: Fault-Managed Power (FMP) and its Influence on the Evolution of Smart Buildings
In an increasingly interconnected world, the convergence of power and technology is reshaping the landscape of modern construction. As highlighted in previous sessions, the building industry is at a critical juncture where traditional AC infrastructure is being reimagined by innovative DC power distribution systems. Beyond the benefits discussed earlier, DC power can also safely transfer high loads across substantial distances – even in the presence of faults eliminating fire and shock hazards. This session explores the crucial impact of fault-managed power (FMP) systems, both Advanced Class 2 and Class 4 power distribution, on the future of smart buildings. Join us to explore how the integration of architecture, technology, and energy is shaping the evolution of urban environments, leading to a smarter, more sustainable future.

Moderator:
headshot for Bob Voss
Bob Voss Panduit
Bob Voss Distinguished Engineer Bob Voss is a Distinguished Engineer in Panduit Corporate Research and Development, driving technological innovation. Focused on industrial and buildi
headshot for Bob Voss
Bob Voss
Distinguished Engineer
Panduit

Bob Voss is a Distinguished Engineer in Panduit Corporate Research and Development, driving technological innovation. Focused on industrial and building automation, his expertise spans shepherding of groundbreaking technologies such as Single Pair Ethernet and Fault Managed Power. Bob plays a key role in setting global engineering standards in IEEE, TIA, NEMA, ODVA, and NFPA, as well as nurturing strategic technology partnerships. Bob is the chairman and one of the founders of the FMP Alliance.

Speakers:
headshot for Ken Hydzik
Ken Hydzik Voltserver
Ken Hydzik VP of Sales
headshot for Ken Hydzik
Ken Hydzik
VP of Sales
Voltserver

headshot for Andrew Lu
Andrew Lu Cisco
Andrew Lu Director of Product Management Andrew Lu serves as Director of Product Management in the Engineering Sustainability Office (ESO) at Cisco. He passionately nurtures and promotes DC-m
headshot for Andrew Lu
Andrew Lu
Director of Product Management
Cisco

Andrew Lu serves as Director of Product Management in the Engineering Sustainability Office (ESO) at Cisco. He passionately nurtures and promotes DC-microgrid solutions like Fault Managed Power (FMP) and Power over Ethernet(PoE) for sustainable building infrastructure. Prior to Cisco, Andrew’s career spanned multiple sectors including industrial automation, intelligent building system integration, and home automation. Andrew represents Cisco as a co-founder and the President of the FMP Alliance.

4:15 pm - 4:35 pm
PalmWood Event & Conference Center
The Power of PoE: A Look at the Past, Present, and Future
Power over Ethernet (PoE) has been around for a few decades. Eliminating the need for separate power and data cables, early PoE applications were used to power devices in hard-to-reach places. Introduced in 2003, the initial PoE standard allowed for the delivery of up to 15.4 watts of power per port. Since then, the technology has evolved with newer standards delivering up to 60 or even 100 watts of power, exhibiting a transformative potential for building owners, developers, and facility managers seeking to enhance the performance, sustainability, and adaptability of their spaces. Increasingly used for IoT devices, PoE now plays an essential role in powering sensors and smart lighting systems, significantly shaping the modern smart building ecosystem. This session will review the history of PoE, unpack the complexities of the technology, and provide a glimpse into its future.

Speakers:
headshot for Luis Suau
Luis Suau Sinclair Digital
Luis Suau Chief Business Officer Luis Suau is the Chief Business Officer at Sinclair Digital. With 40 years of overall IT experience; ,26 of them at Cisco, Luis previously worked as a
headshot for Luis Suau
Luis Suau
Chief Business Officer
Sinclair Digital

Luis Suau is the Chief Business Officer at Sinclair Digital. With 40 years of overall IT experience; ,26 of them at Cisco, Luis previously worked as a Technical Leader in Cisco's IOT Business Unit and was a key member in developing Cisco's Digital Ceiling and Digital Building Solutions. Luis helped to engineer the highly innovative Marriott Sinclair Hotel which leverages the use of Lithium-Ion Energy Storage, Digital Electricity, POE and USB-C. After its completion in 2020, Luis left Cisco to pursue his passion of expanding the scope of Digital Building Systems with a goal of developing a Building as a DC Microgrid.

headshot for Hannah Walker
Hannah Walker Sinclair Digital
Hannah Walker COO Hannah Walker is the Chief Operating Officer of Sinclair Digital Services, a low voltage design & consulting company developing Digital DC-Microgrid
headshot for Hannah Walker
Hannah Walker
COO
Sinclair Digital
LinkedIn

Hannah Walker is the Chief Operating Officer of Sinclair Digital Services, a low voltage design & consulting company developing Digital DC-Microgrid Buildings. She joined Sinclair Group to initially help design and implement smart buildings technologies at Sinclair Hotel which was completed in January of 2020 as the most diverse PoE powered, DC microgrid building in the world.

4:35 pm - 4:50 pm
PalmWood Event & Conference Center
Executive Briefing | The Sinclair: Experience the World's First All-Digital Hotel
The Sinclair Hotel in Fort Worth, Texas, has made history by becoming the world’s first all-digital hotel. A landmark of innovation and luxury, the hotel seamlessly integrates historic charm with modern technology by using DC Power and PoE technology to power amenities like lights, mini fridges, and window shades, enhancing the guest experience while promoting sustainability. By incorporating pioneering technologies like Fault Managed Power (FMP) and a battery Energy Storage System (ESS) for UL 924 emergency egress power, the Sinclair Hotel not only provides a luxurious and comfortable stay but also leads the way in energy efficiency and safety standards within the hospitality industry, setting a new standard with reduced risks, costs, and environmental impact. Join us for an executive briefing followed by a hosted tour of the Sinclair Hotel.

Speaker:
headshot for Farukh Aslam
Farukh Aslam Sinclair Holdings
Farukh Aslam CEO & President Farukh Aslam is the Chief Executive Officer of Sinclair Digital (SD) a low voltage design and consulting company developing Digital DC-Microgrid Build
headshot for Farukh Aslam
Farukh Aslam
CEO & President
Sinclair Holdings

Farukh Aslam is the Chief Executive Officer of Sinclair Digital (SD) a low voltage design and consulting company developing Digital DC-Microgrid Buildings. In 2019, Aslam successfully developed the Sinclair Marriott Autograph Hotel which is widely considered the most diverse PoE and DC Microgrid project in North America. From the completion of the Sinclair Hotel, Aslam created SD to bring expertise of the sustainability and cost benefits of a DC building infrastructure to the marketplace. Since its inception SD has been involved in several design build projects and continues to evolve DC infrastructure in buildings.

4:50 pm - 6:00 pm
The Sinclair Hotel
Hosted Tour: The Sinclair Hotel
The Sinclair Hotel in Fort Worth, Texas, has made history by becoming the world’s first all-digital hotel. A landmark of innovation and luxury, the hotel seamlessly integrates historic charm with modern technology by using DC Power and PoE technology to power amenities like lights, mini fridges, and window shades, enhancing the guest experience while promoting sustainability.

Tour attendees will see first-hand the use of FMP deployed in the entire building and connected to over 300 Cisco POE 8 port switches that in turn power all of the lights, motorized shades, minibars, Smart Mirrors etc. They will also see a large ESS to act as a backup power in this 17-story building.

Speaker:
headshot for Farukh Aslam
Farukh Aslam Sinclair Holdings
Farukh Aslam CEO & President Farukh Aslam is the Chief Executive Officer of Sinclair Digital (SD) a low voltage design and consulting company developing Digital DC-Microgrid Build
headshot for Farukh Aslam
Farukh Aslam
CEO & President
Sinclair Holdings

Farukh Aslam is the Chief Executive Officer of Sinclair Digital (SD) a low voltage design and consulting company developing Digital DC-Microgrid Buildings. In 2019, Aslam successfully developed the Sinclair Marriott Autograph Hotel which is widely considered the most diverse PoE and DC Microgrid project in North America. From the completion of the Sinclair Hotel, Aslam created SD to bring expertise of the sustainability and cost benefits of a DC building infrastructure to the marketplace. Since its inception SD has been involved in several design build projects and continues to evolve DC infrastructure in buildings.

6:00 pm - 8:00 pm
Rooftop Bar at The Sinclair Hotel
Networking & Cocktail Reception
Immediately following the tour, mix and mingle over artfully crafted small plates and cocktails at The Sinclair's 17th floor Rooftop Bar, offering panoramic views of the Fort Worth cityscape.

Tuesday | September 24

8:30 am - 8:50 am
PalmWood Event & Conference Center
Opening Session: Tour Debrief & Q&A
Day 2 will kick off with a debrief of The Sinclair Hotel tour. Come prepared with your questions to learn from one of the most innovative projects in this space. This will be a highly interactive session that will address best practices and lessons learned.

Speaker:
headshot for Farukh Aslam
Farukh Aslam Sinclair Holdings
Farukh Aslam CEO & President Farukh Aslam is the Chief Executive Officer of Sinclair Digital (SD) a low voltage design and consulting company developing Digital DC-Microgrid Build
headshot for Farukh Aslam
Farukh Aslam
CEO & President
Sinclair Holdings

Farukh Aslam is the Chief Executive Officer of Sinclair Digital (SD) a low voltage design and consulting company developing Digital DC-Microgrid Buildings. In 2019, Aslam successfully developed the Sinclair Marriott Autograph Hotel which is widely considered the most diverse PoE and DC Microgrid project in North America. From the completion of the Sinclair Hotel, Aslam created SD to bring expertise of the sustainability and cost benefits of a DC building infrastructure to the marketplace. Since its inception SD has been involved in several design build projects and continues to evolve DC infrastructure in buildings.

8:50 am - 9:05 am
PalmWood Event & Conference Center
Case Study Showcase: Hotel Marcel
An exceptional highlight of the inaugural Electrify Conference will be a comprehensive showcase of real-world case studies on DC-powered buildings. This groundbreaking super-session, spanning multiple segments throughout the conference, will feature some of the world’s most innovative commercial, corporate, and hospitality sites powered by low-voltage and DC technology. Attendees will experience state-of-the-art integrations of Power over Ethernet (PoE) technology, advanced DC infrastructure, and cutting-edge low-voltage solutions that are transforming the built environment. Dive into the stories behind these pioneering projects and gain exclusive insights from the visionaries and technical experts who are leading the charge in reshaping the future of digital buildings.

Speaker:
headshot for Bruce Becker
Bruce Becker Becker + Becker
Bruce Becker President
headshot for Bruce Becker
Bruce Becker
President
Becker + Becker

9:05 am - 9:20 am
PalmWood Event & Conference Center
Case Study Showcase: 303 Battery
An exceptional highlight of the inaugural Electrify Conference will be a comprehensive showcase of real-world case studies on DC-powered buildings. This groundbreaking super-session, spanning multiple segments throughout the conference, will feature some of the world’s most innovative commercial, corporate, and hospitality sites powered by low-voltage and DC technology. Attendees will experience state-of-the-art integrations of Power over Ethernet (PoE) technology, advanced DC infrastructure, and cutting-edge low-voltage solutions that are transforming the built environment. Dive into the stories behind these pioneering projects and gain exclusive insights from the visionaries and technical experts who are leading the charge in reshaping the future of digital buildings.

Speakers:
headshot for Jim Baldwin
Jim Baldwin Domatic
Jim Baldwin CEO
headshot for Jim Baldwin
Jim Baldwin
CEO
Domatic
LinkedIn

headshot for Steve Corcoran
Steve Corcoran SDC Next Consulting
Steve Corcoran President
headshot for Steve Corcoran
Steve Corcoran
President
SDC Next Consulting

9:20 am - 9:35 am
PalmWood Event & Conference Center
Case Study Showcase: Portugal Project
An exceptional highlight of the inaugural Electrify Conference will be a comprehensive showcase of real-world case studies on DC-powered buildings. This groundbreaking super-session, spanning multiple segments throughout the conference, will feature some of the world’s most innovative commercial, corporate, and hospitality sites powered by low-voltage and DC technology. Attendees will experience state-of-the-art integrations of Power over Ethernet (PoE) technology, advanced DC infrastructure, and cutting-edge low-voltage solutions that are transforming the built environment. Dive into the stories behind these pioneering projects and gain exclusive insights from the visionaries and technical experts who are leading the charge in reshaping the future of digital buildings.

Speaker:
headshot for Farukh Aslam
Farukh Aslam Sinclair Holdings
Farukh Aslam CEO & President Farukh Aslam is the Chief Executive Officer of Sinclair Digital (SD) a low voltage design and consulting company developing Digital DC-Microgrid Build
headshot for Farukh Aslam
Farukh Aslam
CEO & President
Sinclair Holdings

Farukh Aslam is the Chief Executive Officer of Sinclair Digital (SD) a low voltage design and consulting company developing Digital DC-Microgrid Buildings. In 2019, Aslam successfully developed the Sinclair Marriott Autograph Hotel which is widely considered the most diverse PoE and DC Microgrid project in North America. From the completion of the Sinclair Hotel, Aslam created SD to bring expertise of the sustainability and cost benefits of a DC building infrastructure to the marketplace. Since its inception SD has been involved in several design build projects and continues to evolve DC infrastructure in buildings.

9:35 am - 10:05 am
PalmWood Event & Conference Center
Networking Break
10:05 am - 10:35 am
PalmWood Event & Conference Center
Powering the DC Mission: Unpacking the Role of Commercial Battery Storage in Buildings
At the core of a fully digital building lies the ability to store electric energy – it is essential in supporting grid stability and preventing blackouts, providing increased demand flexibility, or facilitating the integration of renewable energy sources such as solar or wind. This session will explore the critical role of battery storage in the built environment, providing details on the different components of commercial battery storage systems, including batteries, inverters, battery management systems, and energy management systems. Challenges posed by regulatory barriers and technological limitations, as well as current trends towards technology and software improvements will be addressed. Attendees will gain valuable insights into the evolving landscape of energy storage in buildings, with a special emphasis on how these systems support renewable energy integration.

Speaker:
headshot for Ruben Willmarth
Ruben Willmarth LG
Ruben Willmarth
headshot for Ruben Willmarth
Ruben Willmarth
LG

10:35 am - 10:50 am
PalmWood Event & Conference Center
Case Study Showcase: Clayton County Operation and Maintenance Facility
An exceptional highlight of the inaugural Electrify Conference will be a comprehensive showcase of real-world case studies on DC-powered buildings. This groundbreaking super-session, spanning multiple segments throughout the conference, will feature some of the world’s most innovative commercial, corporate, and hospitality sites powered by low-voltage and DC technology. Attendees will experience state-of-the-art integrations of Power over Ethernet (PoE) technology, advanced DC infrastructure, and cutting-edge low-voltage solutions that are transforming the built environment. Dive into the stories behind these pioneering projects and gain exclusive insights from the visionaries and technical experts who are leading the charge in reshaping the future of digital buildings.

Speaker:
headshot for Fady Ishak
Fady Ishak BAY BIM Designs
Fady Ishak CEO and BIM Solutions Manager
headshot for Fady Ishak
Fady Ishak
CEO and BIM Solutions Manager
BAY BIM Designs

11:20 am - 12:05 pm
PalmWood Event & Conference Center
Building the Business Case: Insights from the Early Adopters
Given the current market uncertainty and regulatory changes on the horizon, building owners, developers, and operators are increasingly challenged to adopt innovative technologies that enhance efficiency, sustainability, and overall building performance. As reviewed in previous sessions, PoE and DC power systems are emerging as key opportunities for this transformation, offering significant benefits in terms of energy savings, operational flexibility, and reduced costs. However, making the business case for these technologies requires a clear understanding of their value proposition and return on investment (ROI). This session will provide a comprehensive guide to building the business case for PoE and DC power systems. Attendees will learn how to evaluate near and long-term financial, operational, and environmental benefits of these technologies, and how to present a compelling case to stakeholders for their adoption. The discussion will feature insights from those who have navigated the PoE and DC power landscape implementing the technologies in major projects.

Speakers:
headshot for Farukh Aslam
Farukh Aslam Sinclair Holdings
Farukh Aslam CEO & President Farukh Aslam is the Chief Executive Officer of Sinclair Digital (SD) a low voltage design and consulting company developing Digital DC-Microgrid Build
headshot for Farukh Aslam
Farukh Aslam
CEO & President
Sinclair Holdings

Farukh Aslam is the Chief Executive Officer of Sinclair Digital (SD) a low voltage design and consulting company developing Digital DC-Microgrid Buildings. In 2019, Aslam successfully developed the Sinclair Marriott Autograph Hotel which is widely considered the most diverse PoE and DC Microgrid project in North America. From the completion of the Sinclair Hotel, Aslam created SD to bring expertise of the sustainability and cost benefits of a DC building infrastructure to the marketplace. Since its inception SD has been involved in several design build projects and continues to evolve DC infrastructure in buildings.

headshot for Bruce Becker
Bruce Becker Becker + Becker
Bruce Becker President
headshot for Bruce Becker
Bruce Becker
President
Becker + Becker

12:05 pm - 12:45 pm
PalmWood Event & Conference Center
Closing Session
2:00 pm - 4:00 pm
Mouser Electronics
Mouser Electronics Tour
Talking about sustainability in buildings is one thing. Seeing it in action is another! ELECTRIFY 2024 is presenting a rare opportunity for attendees to explore Mouser Electronics’ cutting-edge facility with a guided tour offering firsthand look at one of the most advanced distribution centers in the world, featuring the largest Power over Ethernet (PoE) lighting system ever installed.

Mouser’s 416,000-square-foot warehouse expansion is a showcase of how technology can drive both efficiency and sustainability. Attendees will experience how Mouser is revolutionizing operations with innovative lighting solutions that reduce energy consumption, minimize environmental impact, and enhance flexibility across their vast facility.