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About the Event

Realcomm | IBcon 2024
Beyond the Hype: Business-Driven Technology Strategies for a Shifting CRE Market

Business cycles have been around since commerce began, with market ebbs and flows based on many different variables. For real estate, the most recent tech hype cycle likely started around 2010, fueled by enthusiasm for PropTech and easy access to capital. This cycle even survived a pandemic and only showed signs of weakening and correction when interest rate increases put pressure on the economic models of many companies.

We have now entered the recovery stage, where proven concepts based on business goals and objectives with sound technology frameworks, strong management teams and engaged clients, will flourish. While many companies will struggle to find a footing, those with strong fundamentals will succeed. If history repeats itself, we will see more innovation in this stage than in the past 15 years. The reason is simple: companies will not innovate because they want to, but rather out of necessity.

Ironically, this business cycle aligns with a general technology cycle in which extraordinary new technologies such as artificial intelligence, advanced telecommunications, new computing models, and immersive solutions are poised to reshape the traditional business processes we have grown accustomed to. These new solutions, especially with respect to artificial intelligence, will prove to be revolutionary in the way they reshape everyday life, the way we conduct business, and the way we design, build, lease, operate, transact, and use buildings.

Technology strategies closely aligned with prioritized business plans will prove to be the most successful. With many commercial and corporate real estate markets shifting and experiencing extraordinary challenges, technology will play a supersized role in both the back-end management of buildings as well as the front-end occupant experience. New ways of working, shopping, learning, being entertained and managing health will force a closer alignment of bricks and mortar and technology than ever before.

These challenging times may seem overwhelming, but just like in the past, we will get through them—and a new paradigm for the built environment lies just on the other side. Better managed, safer, more energy efficient, environmentally sound, interactive, intuitive, immersive, flexible and engaging buildings will emerge as the new benchmark. We are going back to the fundamentals, which throughout history has always proven to be the foundation of a successful, integrated business and technology strategy.

While there are many PropTech conversations going on around the world, Realcomm and IBcon continue to be the most current, comprehensive and thoughtful discussions, debates and demonstrations on the topic ANYWHERE!

Join us on June 20-21 at the Tampa Convention Center

@ the Intersection of Commercial and Corporate Real Estate, Technology, Automation and Innovation


Our thanks to the following solution providers for participating in this year's event.


Honeywell logo


Airtower Networks logo Airwavz Solutions logo Distech Controls logo Innerspace logo Willow logo


Cisco logo Intelligent Buildings logo Kings III logo KODE Labs logo Lynxspring logo Mapped logo Planon logo Power Design logo R-Zero logo Schneider Electric logo Siemens Smart Infrastructure logo


Aditum Connect logo ALBIREO ENERGY LLC logo Aptitude logo BrainBox AI Inc. logo Bueno logo Climatec logo Cognition Controls logo Corning logo Density logo e-Magic Inc. logo essensys logo Facility Performance Consulting logo GlobalDWS logo IBIS logo Jacobs Telecommunications, Inc logo Joulea logo Jule logo Newcomb & Boyd logo Occuspace logo Operational Intelligence logo PingCx logo PremiseHQ logo SmartONE Solutions logo SwiftConnect logo The Attain Group logo Tillman Digital Cities logo View, Inc logo


Boldyn Networks logo Brightly Software logo Concert Technologies logo Connected Sensors logo FLASH logo Motorola Solutions logo Parity logo SecuriThings logo Trane logo WattCarbon logo

Industry and Media Partners

ASHB logo automatedbuildings.com logo BIG Building Intelligence Group logo BOMA International logo CGNA logo IFMA logo OSCRE logo PoE Consortium logo Project Haystack logo RECC logo Stacks+Joules logo