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Today, we’re building spatial
tools and experiences, but
tomorrow we’ll be building
populated immersive worlds in
which real estate firms will be
selling and brokering digital
spaces, in droves.
business of even a modicum level of success will at some The Holodeck Idea
point need a place to build in. Location discovery has A Holodeck is a chamber or facility that’s built for Immer-
always been a laborious process given the time it takes to sive exploration and implementation using holographic or
show spaces. Today’s development of emergent technol- computer simulated visual, audio, and haptic hardware;
ogies is going to shorten the process and in turn brighten fidelity is what we’re after. Every commercial real estate
the experience of purchasing commercial real estate. agency in the near future will and should be fortified with
an immersive holodeck to provide immersive tours of
In major metropolitan cities and small ones in between, available properties. Holodecks are furnished with soft
immersive development is being created for occupied and padded walls, haptic flooring for elevator simulation, spa-
unoccupied spaces. The commercial real estate future tial sound infrastructure for identical acoustic resonance,
consists of human-eye-simulated property tours with and enclosures for safety.
multi tele-present participation in virtual reality and digital
space development atop undeveloped tangible indoor A more colloquial use of spatial computing lies within
and outdoor environments by way of Augmented Reality. Mixed Reality. Operating within a real-time commercially
A processed look would have sales agents shorten the available space or facility, a user can experience a holo-
tour process by simply placing a head mounted display graphic or computer-simulated image rendered atop a
device on their customer’s head, and providing access to a physical environment. Realtors and peers will be able to
database of any desired available space for acquisition. digitally view and imagine how their space may operate on
a daily basis using augmented reality. Standing physically
Technology companies in Silicon Valley, across the United side-by-side, they can build and construct simulated opera-
States and globally are gearing up for enterprise and con- tions right within an empty space, using digital constructs.
sumer use of spatial computing. The biggest industrial
benefactors of this technology for the foreseeable future Even with physical tours of properties we’re able to place
are: manufacturing, medical, retail, sports, entertainment, AR anchors in viewable spaces and give a customer
automotive and real estate. When we think about the a tour of a physical empty space with their branding
beginnings of enterprise adoption, it should be a wise already set in place, with digital furniture and even
consideration that we ‘start off right’ in order to maximize moving people. This helps to reduce imagination of
our known (and even as yet undiscovered) goals and focal what could be and gear towards the visual realm of
points of achievements in using this technology. possibilities.
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