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From the Publisher

RECALIBRATE:

REAL ESTATE COMPANIES USING INNOVATION

TO TURN CHALLENGES INTO OPPORTUNITIES

Pstcd-REcalibrate 2/20/19 6:42 PM Page 1

and complex global environment creates new business
Re·cal·i·brate /rē kal' i brāt/ challenges, and the pace of change has recently Be a Part of the Largest Real EstateTechnology Event in the World!
verb increased exponentially. Fueled by ever improving
To calibrate (something) again or differently. To take technology, massive investments and a constant
external factors into account or to allow comparison with reevaluation of existing processes and methodologies,
other data. “The strategy had to be recalibrated.” the industry is experiencing an unprecedented level of
transformation. These developments require an approach
that is not simply tactical or incremental, but rather
EVERY YEAR, AS WE DECIDE on the Realcomm | IBcon strategic and foundational.
conference theme, we evaluate the state of our industry
and its future direction. We review the last 12 months This technical revolution is driving every aspect of our
and do a bit of prognosticating as to what path the year industry; how we manage data and information, how
ahead might take for Commercial & Corporate Real Estate, we operate buildings and portfolios as well as the way
Technology, Automation and Innovation. This has been we use and experience space. Add in changing work-
our tradition for the last 20 years and looking back, these force demographics, wide swings in the market, political
assessments were pretty good representations of the time division and an evolving global landscape, and the chal-
at hand. lenges present themselves front and center. Maintaining
traditional business models while embracing innovation
This year’s theme, REcalibrate | Using Innovation to Turn to prepare for the future is a major challenge. REcalibrate
Challenges Into Opportunities, focuses on how everyone
in an organization needs to fully understand how this next The nature of technology as we see it today is dynamic,
chapter of the digital revolution will affect their role as encompassing and has its own momentum. One can only
well as the organization as a whole. keep up or get left behind. There are many questions and
few firm answers. How do you transition from a company
The Commercial and Corporate Real Estate industry with a steady hand for the day-to-day work to an agile and JUNE 13 - 14, 2019 NASHVILLE, TN
@ the Intersection of Commercial and Corporate
has been talking about technology improvements and flexible entity that embraces change? How do you calibrate Real Estate, Technology, Automation and Innovation The Smart, Connected, High Performance
Intelligent Buildings Conference
solutions for many years. An increasingly connected innovation? How do you measure success? We may not

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