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Business Solutions

EMPOWERING BUSINESS

THROUGH CONNECTED DATA

SANDY JACOLOW emerge, and long-standing processes will be disrupted.
Chief Information Officer Agile tech savvy firms will unlock creativity, bringing new
Silverstein Properties solutions to market at an accelerated pace. To stay com-
petitive, how do traditional businesses embrace today’s
digital first paradigm, that empower employees to achieve
more through connected data?
WE LIVE IN A DIGITAL AGE consumed with instan-
taneous access to information. Ninety percent of the In practice, the heart of our ubiquitous digital universe is
world’s data has been generated in the past two years, a comprehensive ecosystem designed to deliver collab-
nearing 2.5 quintillion bytes each day. With 4.9 billon oration and transparency while supporting a corporate
unique mobile users, 8.4 billion Internet of Things (IoT) vision. To put this into a business context, we invested in
devices, and innumerable unstructured transactions gen- a comprehensive overhaul of our long-established resi-
erated from the web and social media each second, the dential leasing process. Our goal was to reduce the num-
global datasphere’s growth rate dwarfs Moore’s Law. ber of system touch points, automate manual processes,
connect disparate unsynchronized silos of information,
Our ability to transform bits and bytes of data into action- and provide a greater level of self-service. Secondarily, we
able real-time information, coupled with predictive ana- would replace Excel as the reporting tool of choice with
lytics, is still in its infancy. As companies connect these analytic platforms delivering real-time insight, and visibil-
disparate data points, new innovative opportunities will ity into trends fostering a proactive management style.

Connected Data: Design Process Business Lifecycle Storyboard

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