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5G – Continued from page 48

greatly increased communications speed and coverage. The network densification requirements to be 5G com-
Speed and reliability will solve and improve many of the patible will require new infrastructure investments larger
roadblocks we experience in our buildings today, from than any other in recent history. The CBRS Alliance group
unreliable cell service inside some buildings to being able (Citizens Broadband Radio Service) recently partnered with
to analyze large data streams efficiently. Speaking of data SCA (Small Cell Forum) to drive initiatives and solutions for
—expect a lot more of it. Business transformation through coverage and capacity.
AI and other digital capabilities will get a huge boost.
This topic will be discussed at great length at Realcomm |
The occupant/tenant experience and customer-facing apps IBcon 2019 with the 5G Congress (Pre-Con Event, Hosted
will benefit greatly with enhanced speed, and latency prob- by DASpedia), 5G and In-Building Wireless Pavilion and a
lems will be solved with 5G. Such superlative language can dedicated Wireless Education Track.
also be used for the challenges, which range from security
issues to cost concerns around creating a new kind of infra- Soyola Baasan co-founded DASpedia, an
structure. With so many more connected devices and third- enterprise cellular coverage testing and training
party apps, vulnerabilities abound—and they will be tough firm, in August 2014. He brings 20 years of
to keep ahead of. As far as physical structures, the modern telecommunication industry experience including
sensored smart building will require superior cyber defenses fiber optics, RF components, and wireless
to avoid digital and physical threats. systems. Soyola provides industry guidance to DASpedia and
runs its operation as a managing director.

GRAY – Continued from page 59

are thinking differently about space and that’s supported
them for the automated tracking of tenant insurance by what we see with Convene, Industrious and WeWork.
certificates. It was easy to use, very cost effective and Regus is even making a comeback, because people want
replaced an intensely manual process. The communi- higher-end flexible office space options.
cation is digitized and tracked, all in one central place.
Vendor Compliance will replicate the process for vendor The last one is talent, especially as it pertains to skill
insurance certificates and compliance with our vendor set. We’re an industry with an aging demographic. At the
pre-qualification requirements. It’s national in scope and Institute of Real Estate Management, with 20,000 mem-
will be launching in March. bers worldwide, the average age of a Certified Property
Manager today is 52. There’s also an industry challenge
What are the trends you see and how is technology in finding the right talent focused on technology in the
influencing those trends? built environment. At QuadReal, the three VPs on our
Customer experience is dominating conversations Digital Innovation team each have an area of expertise
today. How do we leverage that positive experience with that complements our smart building strategy: one has a
QuadReal? I just read a study done by Building Engines. It background in real estate IT, another in construction tech-
compared what we, as property managers, think tenants nology, and the third in traditional property management.
want in technologies, amenities and services versus what What they have in common is creativity and a genuine
they actually want. For example, they prefer to receive appetite for the possibility of what could be. However,
communications via text. How many of us text tenants? overall, talent is a big issue and I think it will continue to be
Most major firms worldwide have invested in teams one for some time to come.
focused on how the customer experience is evolving–it’s
a common goal–and QuadReal is no different. Tina Danielsen is a corporate writer, editor and
business owner, specializing on the topics of
Another is space as a service: pop-ups, space that can technology and business management. She is a
come and go with flexibility. I was in Phoenix recently lis- former executive in the printing industry, with an
tening to the economic forecast for asset classes. Big box extensive background in sales management and
retailers have left some areas, and there’s a lot of discus- marketing. Tina has over 25 years of experience in project manage-
sion about service-oriented retail. For example, you can’t ment and professional outreach in multiple business environments.
buy a haircut or go to the gym online. Real estate people

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