Page 43 - RC19 RealcommEDGE 2019 Fall Issue

Warner Media

Hudson Yards was one of the largest under-
developed Manhattan districts in 2013, when SMART BUILDING
initial development plans were shared with Warner CASESTUDY
Media by The Related Companies. Plans included PROJECT DETAILS 30 Hudson Yards
Number of Buildings: 1 Warner Media
new retail, residential, and public spaces, plus Square Footage: 1,432,000 Warner Media Embraces Smart Building Technology
Location: New York, NY
Project Status: Near Completion
commercial buildings to consolidate all of Warner Start date: Summer 2010 Hudson Yards was one of the largest under-developed Manhattan districts in 2013, when initial development plans
Target/Completion date: June 2019
were shared with Warner Media by The Related Companies. Plans included new retail, residential, and public
Primary Contact:
Steve Lefkowitz spaces, plus commercial buildings to consolidate all of Warner Media’s NYC operations into a single site. Thirty
Hudson Yards afforded the opportunity to develop more progressive technical, workplace and amenity spaces, and
Media’s NYC operations into a single site. Thirty steve.lefkowitz@warnermediagroup.com it was the catalyst that drove new space standards and more open environments to foster greater collaboration.
Now nearing completion, the space includes a host of shared amenity spaces such as a fitness and wellness
Hudson Yards afforded the opportunity to develop center, screening rooms, a conference center, a food services and catering program, and a board facility. A digital
branding program to showcase the company’s media properties and state-of-the-art smart building system are
now being built.This LEED Gold Certified 90-story tower is designed as a building-in-a-building to control its own
core critical systems. WM is poised to move 5,000 employees to 30 Hudson Yards in March 2019.
more progressive technical, workplace and amenity
spaces, and it was the catalyst that drove new
space standards and more open environments to
foster greater collaboration. Now complete, the
space includes a host of shared amenity spaces
such as a fitness and wellness center, screening Goals: Right Sizing Portfolio Workplace Strategy & Design Operational Efficiency Energy Optimization Corporate Social Responsibility Employee & Visitor Experience and Engagement
rooms, a conference center, a food services and
catering program, and a board facility. A digital CHALLENGES:
• Melding four distinct cultures (HBO, Warner Bros., Turner, and Warner Media) while retaining individual brand identity and providing employees space to create world-class media
• Creating a compelling business case (energy savings, operating efficiency, environmental responsibility, employee health) to help justify funding to senior management
branding program showcases the company’s • Sorting through the multitude of smart building vendors to assist with system design and weighing the value of core versus non-core system attributes
• Defining use cases that target savings/efficiency objectives for our master systems integrator (MSI) to develop core electrical, mechanical, life/safety, and mission-critical systems
• Engaging with our cyber-security teams to show that a smart building system is more than a BMS and, consequently, demands a robust security protocol
media assets as well as their state-of-the-art SUCCESSES:
• Consolidating operations into a modern building housing a parent company and media brands (HBO, Turner, CNN, Warner Bros.), including
sophisticated broadcast and post-production operations
smart building technology. This LEED Gold • Our intelligent building is estimated to generate $1M in annual cost avoidance through continuous commissioning, operating efficiencies, and
energy savings
• Partnering with information technology early in design: Our enterprise-wide networks, four-corner Wi-Fi, and cyber security protocols are vital
Certified 90-story tower is designed as a building- • Creating a blueprint: We expect these workplace design and technology platforms to be the foundation for our future space design and operability
components of our smart building program
in-a-building to control its own core critical systems.
WM completed their portfolio consolidation and
migration to 30 Hudson Yards in June 2019.
Featured projects include: McDonald’s Headquarters, Warner Media’s 30 Hudson Yards,
The Coca-Cola Headquarters, Facebook’s Menlo Park Campus, Oracle’s Austin Smart Campus,
Bee’ah’s Sustainable Headquarters, Microsoft’s Redmond Campus,
DPR Construction’s Net-Zero Smart Offices, ExxonMobil’s Houston Campus and more.

(Case studies are subject to change.)

Facebook - Menlo Park Campus Bee’ah Headquarters Microsoft - New Redmond Campus

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