Page 17 - REALCOMM EDGE-Fall 2017-FINAL

“Uber for Business gives us a
seamless way to connect our
customers with where they need to
go, making our business park even
more accessible and convenient.

Using the robust features
available in the platform, we’ve
developed a ‘last mile’ program
that provides transportation
to public transit stops and also
offer lunchtime rides to local
restaurants, shops, and other local
amenities. Customers love it and
so do we!”

– Christopher Auth, Divisional Vice President
(Washington Metro), PS Business Parks

to attract people to it—whether it’s for work, shopping or living. Rentals in Brooklyn faced a huge obstacle when they found out
Property outside of cities becomes more desirable with Uber that there’d be a disruption in service for the train that connects it
because it offers a direct and seamless connection between the to Manhattan. If tenants can’t easily get to the city for work or play,
building and where people need to go. many won’t want to live in Brooklyn anymore. But by providing
We’ve seen some apartment complexes that have had trouble subsidized rides with Uber, they’re able to keep things business as
attracting residents increase occupancy rates substantially by usual. And the same goes for corporate real estate, if you’re office
offering free or discounted rides to residents. Heatherwood Luxury isn’t located in a desirable area, that shouldn’t mean you can’t
attract and retain the best talent.
“As most people know, New Yorkers rely
heavily on public transportation to get What do you think professionals in the real estate industry
should keep in mind over the next few years?
around every day. With an upcoming Car ownership is declining, autonomous vehicles are being
disruption in service for the subway developed and already, 65 million people use Uber every
connecting Brooklyn and Manhattan, we month. When you take into account the ride-sharing industry as
explored creative and innovative solutions a whole, that number is even higher. Architects and developers
should be considering all of this when they’re designing a
so that our tenants’ daily lives are not new building. Consider asking yourself: How much parking
impacted. Uber for Business can help us do I really need given these changing habits? What could this
provide reliable, safe transportation for area be used for instead? Should I have space dedicated to
our residents’ daily commute, shopping or pickups and drop-offs to avoid congestion and provide a better
experience? Do I need a special waiting area for people waiting
social activities.” for a ride? These are just a few of the considerations that should

– Michael Spampinato, Director, come to mind when you think about transportation and how it
Heatherwood Luxury Rentals relates to your jobs today and over the next few years.

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