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many communities. If you consider the types of security con-
but that’s not the case anymore. I challenge my team to always trols now in use at stadiums today, I feel we will need to be
ask the “why” and look for inefficiencies to help correct. fast followers. Technologies like wearables, advanced access
control and facial recognition are in our immediate future.
Future Technology Trends Of course, in our core business,
Future trends that will shape our work, in we have decisions and adjustments
my opinion, include: to make regarding working with
• The growth and impact of social me- e-tailers and non-traditional mall
dia on our core business. It’s another tenants, both large and small.
big source of data that we need to How do we work with Amazon,
mine, organize, correlate and serve Google and Apple, both in their
up. retail space efforts and integrating
• Bots—artificial intelligence—gain- with their apps? For small e-tailers
ing popularity for property services. and non-traditional tenants, we
Janitorial work could become robot- must help make them successful,
ic down the road, along with similar and figure out how to best use the
services. common areas and the temporary spaces. We need to reduce
• Security tech continuing to be a big, big deal—the way we the traditional friction and become faster with these smaller and
secure our malls both physically and logically. Major retail shorter deals.
destinations are one of the largest aggregators of people in And finally, regarding our industry overall, I feel we are in
desperate need of standardization:
Edge Analytics Controller standardizing the lease, the process and
electronic signatures. Our industry needs
Edge - Energy - Extensible velocity, and today many of our leases
are custom products that are negotiated
outside of any standards. But when you
Visual
Visualytik V o Analytics have standards, you can apply technology
to business process. Manual and custom

i are not scalable. Scalable equals velocity
and velocity equals NOI. 2017 Solutions Marketplace
You know, my leadership style is all
Sedona about consensus and buy-in. Even to a
Engine fault, I’m sometimes told, but that’s how
0 1 0 10 1 1 Analyze
0
0
I nputs 11 1 1 0 1 1 0 I roll and I’m probably too old to change.
C omponents 0 1 0 DB I’m all about gathering information and
O utputs 0 1 1 1 1 0 1 1 transparency. Here’s what helps that: hav-
1
0 0 ing trust and true partnerships with the
Control 1 business side of Macerich. The data’s there;
1 it’s just looking at the people and process-
0 es of the entire business flow, asking the
1
1 “why” and figuring out how to adjust and
0
move forward. It’s getting to that place
where there’s consensus. That’s the key.
1
Optimize 0 An S&P 500 company, Macerich is one of the
1
0 0 1 0 0 country’s leading owners, operators and developers
1
of major retail real estate (NYSE:MAC). The
Macerich portfolio comprises 53 trophy properties in
the most desirable, densely populated and high-
Compatible est-barrier-to-entry U.S. markets. Winner of mul-
eac.io by Anka Labs tiple sustainability awards, the company is dedicated
to an “Innovating to Zero” program, an ambitious
goal to generate zero energy waste and near zero
emissions, zero water waste and zero landfill impact.

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