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FROMthe PUBLISHER
REal Change Right Now
Welcome to the FutuRE
Anticipating and understanding the
effects of developing trends is crucial
in today’s fast-changing business cli-
mate. Prescient planning means keeping one
step ahead of that process. As we selected
the theme for this year’s Realcomm and IBcon
conferences, we knew it had to reflect the
Jim Young atmosphere, attitude, trajectory, mood and
Founder and CEO direction of commercial and corporate real es-
Realcomm tate and facilities as they relate to technology,
automation and innovation.
The variable global economy means there are years where
the markets are interested in reducing costs; others where there
is a willingness to accept more risk; still others where we are
recovering from financial setbacks. Has there been an economic
slowdown, or are we in a phase where we are moving faster? Is
the current trend to embrace innovation more quickly or take
stock of progress made?
These challenges affect where the industry is headed, and how
real estate information management solutions, smart buildings
and technology will impact the way we use space in the next 12
months. The most apparent current trends are:
• Technology and innovation are not slowing down
• Consumer technology is driving the pace of change
• Almost every real estate process has been hyper-automated
• Early adopter case studies are complete and have realized
objectives
4 Realcomm
• Technology is not the inhibitor, but rather a firm’s ability to
adopt
• The differences between fast moving firms and slow moving
ones are growing
In light of these observations, our 2015 theme, “REal Change.
Right Now. Welcome to the FutuRE” reflects the fact that every
real estate process has been re-engineered, at least one firm (but
in most cases many firms) has proven the idea; now it’s just a
function of getting that information out to the marketplace. And
perhaps most importantly, for a firm to decide it is no longer an
option to just consider change, but rather time to aggressively
move forward.
What people describe as the future is really here. Real-time
information management, automated leasing, outsourced e-mail
(and accounting, property management and HR), electronic
payments, totally smart buildings, connected meters, zero energy
projects, nextgen office space, new retailing concepts, integrated
digital signage, immersion walls, Uber for leased space, drones
to inspect roofs, robots to measure space, 3D printing for spare
parts, Google glasses for equipment inspection and much more.
These are no longer just ideas…they are real…they are now!
With that in mind, we hope you join us in June to experience
the future now, to see the most innovative case studies, to
network with the commercial and corporate real estate industry’s
brightest and most innovative contributors—to experience REal
Change. Right Now! Welcome to the FutuRE!