Norfolk Southern | Newcomb & Boyd: Project Fusion – Building Technologies and Data Insights
The IBcon Smart Building Best Practice Showcase is an annual event held at the Realcomm | IBcon conference where real estate leaders present their most innovative, technology driven commercial and corporate real estate projects. These projects demonstrate leading-edge technologies and vision for intelligent and adaptive design that is transforming the next generation of IT-enabled real estate. The Weekly News Briefing will feature a unique Showcase project each week.
Norfolk Southern’s new high-performance headquarters was designed as an efficient, next-generation urban campus.
Through technology, this campus built a single mobile experience application, a work order system, and a single pane of glass for building operations to integrate amenities and function for a reimagined occupant comfort experience.
With the greater need for hybrid work arrangements and healthy buildings, the site features areas for socially distanced meetings, touchless movement and transactions, open workspaces, air quality systems, greenspaces, an adjacent rooftop garden and a fitness center. State-of-the-art technology enabling hybrid work encourages interaction, collaboration, knowledge-sharing and team-building.
This Week’s Sponsor
Yardi® develops and supports industry-leading investment and property management software for all types and sizes of real estate companies. Established in 1984, Yardi is based in Santa Barbara, Calif., and serves clients worldwide. For more information on how Yardi is Energized for Tomorrow, visit yardi.com.
Read Next
8/5/2026
The Agentic Frontier: Artificial Intelligence in Commercial Real Estate This article reviews the artificial intelligence (AI) literature in commercial real estate through a mechanism-based framework organized around three steps.
8/5/2026
Building performance standards: what commercial operators need to know If you own or operate an office, industrial or mixed-use property in an environmentally conscious city or state, you have likely received notice to benchmark or comply with a Building Performance Standards (BPS) program.
7/29/2026
Mitsubishi Electric Iconics Digital Solutions: 40 Years of Software Innovation Across Manufacturing, Buildings, and Infrastructure Automation and digitalization software is expected to support organizations through years of operational change.
6/24/2026
The Hidden Costs of Running Investment Operations Across Multiple Systems Most real estate investment firms build their technology stack the same way: one problem at a time.






