Maximizing Operational Efficiency: Tenant Apps Provide More Than Just Better Engagement
Providing tenants easy access to building services and amenities is just one piece of the operational puzzle – the key to driving efficiency in buildings lies in the data. While today’s workforce struggles with new challenges of work-life balance in the “always on” generation, building owners and managers struggle to accommodate tenants and their employees within the rapidly changing workplace environment.
Most commercial office buildings and their respective enterprise tenant spaces were architected for a traditional 9-5 lifestyle but are now expected to support the blending of professional and personal lives in the workplace. From adding fitness facilities and communal spaces to sponsoring health and wellness seminars and underwriting social events, Building Operators and Enterprise Tenants alike are rising to the challenge of offering a more connected, more flexible, and more engaging workplace experience.
At the front of the trend to offering more engaging and more responsive workplaces are tenant engagement apps – mobile apps that are designed to enable building occupants to transact in the workplace, engage workplace amenities, and communicate their preferences at work in the same way they do at home – i.e. via their mobile phone. CBRE and JLL are developing their own internal tenant applications to boost engagement in their spaces. Convene and WeWork are providing digital concierge amenities that bridge the gap between older construction and new live/work patterns. These may solve for a specific, individualized need within a building but often lack full integration between systems.
Improve Occupant Experience with a Single Integrated Platform
With the sheer volume of point solutions hitting the market today, the process of untangling which applications tenants and their employees should use for each amenity becomes daunting. Building services apps (access control, maintenance requests, guest management) and amenity apps (health and fitness, food and beverage, community engagement, local transit) all are separate and distinct, and switching between apps can become tedious for the users, creating “app fatigue.”
If all available tenant-facing applications in a single facility are combined through a single integrated platform, that application becomes the single point of adoption for the entire tenant experience, creating a 360° experience for all building engagement and communication.
Nantum Tenant Fractal App (NTFA) from Prescriptive Data is one application that is solving for full system integration - acting as a “passport” to all critical building services. This allows users to manage guests, expedite security and access control, and provide building-wide emergency alerts and notifications, all from their personal smartphones.
The use cases for a single integrated platform are near-limitless, allowing for additional tenant engagement applications including conference room and shared amenity space reservations, food and beverage ordering, fitness class booking, smart parking, real-time local transit updates, and local community engagement. Additionally, in properly outfitted facilities, a single integrated platform can allow building occupants to communicate with building management to report facilities issues and specify customized lighting and thermal preferences.
“The unique value of NTFA is simple: enhance the workplace experience for your customers while improving the operational efficiency of the building itself,” said Sonu Panda, CEO of Prescriptive Data. “As enterprise tenants and their employees demand the latest amenities and a more responsive workplace, buildings need to offer a consumer-facing building passport that is easy-to-use and seamlessly integrated with existing building systems and operations.”
Owners/Enterprise Tenants Should Retain and Make Use of Their Data
Within a building, building systems, Internet of Things (IoT) devices, and occupants generate massive amounts of data. This data, when properly utilized, can have a tremendous impact on tenant experience and operational efficiency. As new systems and applications come online, the question of data ownership becomes increasingly more pressing. Who owns this data and how is it being used?
By maintaining control of the data generated within buildings, owners can retain one of their most valuable assets in the new economy: data. In turn, this data can be used to drive further engagement, enhance tenant comfort, and drive sustainable building operations, all of which translate into dollars.
John Gilbert, EVP & COO at Rudin Management Company, added: “Data is the new oil – and Nantum Tenant Fractal App not only maintains our data ownership, but fundamentally changes the relationship with our tenants – allowing delivery of data and insights to our tenants to help them increase the health, wellness, and productivity of their employees.”
Harness the Power of Building & Tenant Data with a Building Operating System
Property data is only as good as the value that can be derived from it. Data for data’s sake is not the point. Rather, the point is to capture data, make sense of it, and then translate the insights derived from analyzing that data into actionable recommendations. Without a proper “catcher’s mitt” for this data, most of its value is lost in exhaust.
Implementing a Building Operating System such as Nantum allows for the collection and analysis of data, making it actionable for building operators. Additionally, with NTFA data pushing into the Building Operating System, buildings can learn the preferences and habits of building occupants and use machine learning technology to generate recommendations which optimize the building’s operations and improve interactions with tenants and their employees. This allows for cost savings, enhanced sustainability, and greater tenant comfort and flexibility – ultimately driving revenue for the real estate owners and operators.
Unlike point solutions, a Building Operating System looks at data from all three key building data inputs: core and shell, enterprise tenant spaces, and building occupants. This allows for the aggregation and analysis of building data, ultimately driving maximum comfort and efficiency.
This Week’s Sponsor
Prescriptive Datais focused on the intersection of IoT, big data, and machine learning as applied to built spaces. Our flagship cloud-based building operating system, Nantum applies machine learning to synthesize predictions from live and historic data to optimize operational efficiency, thereby increasing the underlying value of real estate assets. The Nantum suite includes products for building core and shell, enterprise tenants, and building occupants.
UPCOMING REALCOMM WEBINARS
Commercial and Corporate Real Estate Cyber Risk - Developing a Comprehensive Strategy - 10/25/2018
Hardly a day goes by that we don’t hear about a Cyber breach. The most recent of scale was Equifax, the credit reporting agency in which credit information of 143 million of its clients was breached. While most of the incidents we hear about involve data or financial theft, there is a looming threat…our built infrastructure. This infrastructure includes everything from power plants to dams, but also includes the millions of buildings we use every day to work, shop, learn, recreate, manage our health and more. The threats range from unwanted building access to pirating of video surveillance and everything in between. This webinar will focus on the entire spectrum of Commercial and Corporate Real Estate cyber challenges, solutions and strategies.
Founder of Realcomm Conference Group, an education organization that produces Realcomm, IBcon and CoRE Tech, the world's leading conferences on technology, automated business solutions, intelligent buildings and energy efficiency for the commercial and corporate real estate industry. As CEO, Jim interacts with some of the largest companies globally pertaining to some of the most advanced and progressive next generation real estate projects under development.
Tom Shircliff is a co-founder and principal of Intelligent Buildings, a nationally recognized smart real estate professional services company that was started in 2004. Intelligent Buildings provides planning and implementation of next generation strategy for new buildings, existing portfolios and urban communities. Tom is a speaker and collaborator with numerous universities and national laboratories, a gubernatorial appointee for energy strategy and policy and founding Chairman of Envision Charlotte, a Clinton Global Initiative.
As CIO at Meridian Capital, Sandy Jacolow oversees the firm’s nationwide innovation and technology initiatives that support the company’s brokerage, investment sales and retail leasing businesses and growth activities.
Ron Victor is a Silicon Valley based technology entrepreneur with 20 years of experience and expertise launching new ventures at start-ups and fortune 1000 technology companies. To-date he has enabled raising more than $30Million in start-up capital for multiple start-ups in silicon-valley. Ron has founded and led three companies to-date with successful exits. His latest venture is IoTium Inc. – a Silicon Valley start-up that provides a secure, cloud-managed, easy-to-deploy software defined network infrastructure for all IoT verticals.
Coleman Wolf has extensive experience developing enterprise-wide access control and alarm monitoring systems, developing business analyses, and conducting detailed security surveys and assessments of corporate offices, power generation plants, and facilities related to national critical infrastructure. Coleman has also managed numerous security system installation and upgrade projects. He holds a Master of Science, Computer Information Systems degree from Northwestern University and a Bachelor of Science, Electrical Engineering degree from the University of Michigan. He is also CPP (Certified Protection Professional) and CISSP (Certified Information Systems Security Professional). Coleman also holds the following Professional / Civic Affiliations: ASIS (Member of American Society for Industrial Security), Chairman of the ASIS Information Technology Security Council, and is an active member of the ASIS Security Architecture and Engineering Council.