Facebook’s Privacy Breach of Trust – What Does It Have to Do with Commercial & Corporate Real Estate?
For the last 15+ years, Realcomm has been actively involved in the conversation around the next generation of Smart, Connected, High-Performance, Intelligent Buildings. This is quite different from traditional building automation, which advocated for single systems, single vendors, and single buildings – with little to no attention being paid to open architected, interoperable or IP-centric functionality.
Enter the newest phase of smart buildings: the Internet of Things; and for smart buildings in our industry, the Building Internet of Things (BIoT). This is the next step into full connectivity which advocates for every device, from the fire extinguisher to the parking gate being connected to the network. With every electrical mechanical device in a building now on a network, there is a heightened possibility of a cyber breach and a subsequent violation of privacy.
The example we have shared before is easily imagined: a manufacturer develops a lighting system that has multiple sensors including a microphone, initially designed to allow someone to turn on the lights using a voice command. (This is something already underway in the consumer world through products such as Siri, Alexa and Google Home.) That system is installed by an integrator, via the recommendation of a consultant with the supervision of a service provider. The device sits on the tenant’s network but uses the Landlord’s building network to access the Internet. Finally, during a critical Board of Directors meeting, the device is breached, and a major competitor listens to extremely confidential information, gaining a competitive advantage which hurts the company financially. In this case, who is responsible?
While this example is quite different from the Facebook privacy issues we are all hearing about in the news, they both have to do with gaining information via technology without the awareness or consent of the user. Facebook’s data acquisition efforts and subsequent analytics by Cambridge Analytica are in some cases much worse because of the size, scope and potential impact of the breach of trust. However, they are both serious breaches and deserve careful consideration of short- and long-term unintended consequences.
We have been following this privacy issue for a long time and feel it is important to revisit the various Advisories we have written on the topic, which started back in 2003. We encourage you to become involved and informed on the topic of privacy and the impacts it has to both real estate information management systems as well as smart, connected, high-performance, intelligent buildings:
03/26/2003 Commercial Real Estate Lawyers Form Technology Task Force!
07/21/2004 Realcomm 2004 Trends - Commercial Real Estate Law
12/18/2008 The DNA of Tomorrow’s Buildings
09/09/2010 Technology and Privacy – Efficient, Safe, Fun World or Orwellian Nightmare?
09/26/2013 Google Glass and the Potential Impact to Commercial Real Estate
02/13/2014 Is it True... is Corporate America Only Using 35% of its Office Space?
04/03/2014 The Use of Drones in Commercial & Corporate Real Estate Operations
10/01/2015 Technology + Innovation + Millennials – What’s Next For the Workplace?
11/12/2015 The Vulnerable Intelligent Building: An Insider’s Approach to Securing Your Smart Building
03/10/2016 Smart, Connected Campuses – Silicon Valley Could Rewrite the Rules
04/25/2016 Digital Privacy vs. Convenience – Is the Debate Dead or Just Getting Started?
05/17/2016 Artificial Intelligence and Buildings – What Does the Future Look Like?
02/15/2017 Is Your Smart Building Spying on You?
07/19/2017 Designing Technology Solutions for The Perpetually Evolving Workplace
01/25/2018 The Legal Implications of Commercial & Corporate Real Estate Digital Transformation
Privacy is a hot topic and will be featured in various sessions at Realcomm | IBcon 2018 which will be held on June 6-7 (Precon: June 5) at The Cosmopolitan of Las Vegas. For more information, visit Program Details: Realcomm | IBcon
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UPCOMING REALCOMM WEBINARS
Top GLOBAL INNOVATIONS of 2019 Impacting Commercial and Corporate Real Estate - 12/12/2019
2019 will likely be another year of great innovations for the Commercial and Corporate Real Estate industry. With a multitude of new companies and ideas being funded by an insatiable appetite of investors, the traditional workflows and processes of Real Estate are challenged daily. Add to this a desire by the established marketplace to also innovate and the pressure of change increases. This webinar will bring together some of the industry’s most prolific prognosticators who will discuss and debate the state of innovation in our industry for 2019. For those firms that are leaning into the change brought about by technology this is a perfect opportunity to hear about the leading solutions, case studies and best practices.
Founder of Realcomm Conference Group, an education organization that produces Realcomm, IBcon and CoRE Tech, the world's leading conferences on technology, automated business solutions, intelligent buildings and energy efficiency for the commercial and corporate real estate industry. As CEO, Jim interacts with some of the largest companies globally pertaining to some of the most advanced and progressive next generation real estate projects under development.
Jeff Chulick is the Technology and Innovation Leader for EY Real Estate Services. He leads a global team of professionals focused on the identification, innovation, design and realization of technology solutions that greatly enhance the workplace experience. His areas of focus include digital strategy, smart workplace, IoT, visual communications, workplace management, physical access and audio/visual technology. Jeff has over 20 years of enabling workplace strategies and delivering innovative solutions for EY and external clients across many different industries.