Facebook’s Privacy Breach of Trust – What Does It Have to Do with Commercial & Corporate Real Estate?
For the last 15+ years, Realcomm has been actively involved in the conversation around the next generation of Smart, Connected, High-Performance, Intelligent Buildings. This is quite different from traditional building automation, which advocated for single systems, single vendors, and single buildings – with little to no attention being paid to open architected, interoperable or IP-centric functionality.
Enter the newest phase of smart buildings: the Internet of Things; and for smart buildings in our industry, the Building Internet of Things (BIoT). This is the next step into full connectivity which advocates for every device, from the fire extinguisher to the parking gate being connected to the network. With every electrical mechanical device in a building now on a network, there is a heightened possibility of a cyber breach and a subsequent violation of privacy.
The example we have shared before is easily imagined: a manufacturer develops a lighting system that has multiple sensors including a microphone, initially designed to allow someone to turn on the lights using a voice command. (This is something already underway in the consumer world through products such as Siri, Alexa and Google Home.) That system is installed by an integrator, via the recommendation of a consultant with the supervision of a service provider. The device sits on the tenant’s network but uses the Landlord’s building network to access the Internet. Finally, during a critical Board of Directors meeting, the device is breached, and a major competitor listens to extremely confidential information, gaining a competitive advantage which hurts the company financially. In this case, who is responsible?
While this example is quite different from the Facebook privacy issues we are all hearing about in the news, they both have to do with gaining information via technology without the awareness or consent of the user. Facebook’s data acquisition efforts and subsequent analytics by Cambridge Analytica are in some cases much worse because of the size, scope and potential impact of the breach of trust. However, they are both serious breaches and deserve careful consideration of short- and long-term unintended consequences.
We have been following this privacy issue for a long time and feel it is important to revisit the various Advisories we have written on the topic, which started back in 2003. We encourage you to become involved and informed on the topic of privacy and the impacts it has to both real estate information management systems as well as smart, connected, high-performance, intelligent buildings:
03/26/2003 Commercial Real Estate Lawyers Form Technology Task Force!
07/21/2004 Realcomm 2004 Trends - Commercial Real Estate Law
12/18/2008 The DNA of Tomorrow’s Buildings
09/09/2010 Technology and Privacy – Efficient, Safe, Fun World or Orwellian Nightmare?
09/26/2013 Google Glass and the Potential Impact to Commercial Real Estate
02/13/2014 Is it True... is Corporate America Only Using 35% of its Office Space?
04/03/2014 The Use of Drones in Commercial & Corporate Real Estate Operations
10/01/2015 Technology + Innovation + Millennials – What’s Next For the Workplace?
11/12/2015 The Vulnerable Intelligent Building: An Insider’s Approach to Securing Your Smart Building
03/10/2016 Smart, Connected Campuses – Silicon Valley Could Rewrite the Rules
04/25/2016 Digital Privacy vs. Convenience – Is the Debate Dead or Just Getting Started?
05/17/2016 Artificial Intelligence and Buildings – What Does the Future Look Like?
02/15/2017 Is Your Smart Building Spying on You?
07/19/2017 Designing Technology Solutions for The Perpetually Evolving Workplace
01/25/2018 The Legal Implications of Commercial & Corporate Real Estate Digital Transformation
Privacy is a hot topic and will be featured in various sessions at Realcomm | IBcon 2018 which will be held on June 6-7 (Precon: June 5) at The Cosmopolitan of Las Vegas. For more information, visit Program Details: Realcomm | IBcon
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UPCOMING REALCOMM WEBINARS
Smart Building DIGITAL TWINS – Demystifying the Building Visualization Technology - 3/12/2020
From design and construction to operations and maintenance, building processes can be represented by millions of data points. A Digital Twin, the contextual model of an entire smart building ecosystem, serves as a repository of data from BIM, the BAS and sensor networks associated with the building’s infrastructure. It acts as a bridge between the physical and digital world, as the dynamic replica is fed real-time data from actual operations of the physical asset. AI and machine learning integrations help to contextualize and process that data to uncover operation optimization opportunities within the virtual environment that can be applied to the real building. This webinar will demonstrate the current state of Digital Twins in the built environment and feature the most relevant, practical and successful case studies surrounding the technology.
Tom Shircliff is a co-founder and principal of Intelligent Buildings, a nationally recognized smart real estate professional services company that was started in 2004. Intelligent Buildings provides planning and implementation of next generation strategy for new buildings, existing portfolios and urban communities. Tom is a speaker and collaborator with numerous universities and national laboratories, a gubernatorial appointee for energy strategy and policy and founding Chairman of Envision Charlotte, a Clinton Global Initiative.
Matthew Lennan has been integrating IT and building system technologies for more than 30 years. He has developed and implemented computing infrastructures for global financial firms, major healthcare facilities, manufacturing, entertainment complexes and traditional smart buildings. Most recently, Matthew has been working in software development to refine the customer experience for smart buildings in Office, Retail and Residential environments. He is currently responsible for driving Innovation across Oxford Properties’ portfolio.
Marty works with CRE clients to understand their needs and challenges, and then translates that knowledge into strategies for Digital Twin solutions and, ultimately, successful projects and compelling stories. Marty has helped bring technology products to market for more than 25 years. Prior to joining Invicara, he served in marketing, product management and business development roles for a wide range of software companies and founded two consulting firms.