Where to Work? Coworking Fills a Growing Need
Commercial real estate has always evolved in ways that reflect technological and social changes. The most obvious current examples revolve around how e-commerce has altered the landscape for retail and industrial properties, but no property type is immune. The trends impacting the office market are arguably subtler, but the sector is transforming to meet the shift in demand for lower costs, more flexibility for corporations, a more entrepreneurial workforce, and tenants that care more about community and the environment.
One trend gaining visibility, coworking, represents a small yet growing segment of the office market. However, data on the amount of such space within commercial real estate has been hard to come by. This paucity of information prompted Yardi Matrix to conduct a study of 20 major markets. It was one of the first attempts to quantify the amount of square footage of coworking space in relation to total office space within markets. The study found 1,166 coworking sites with 26.9 million square feet of space, which represents 1.2% of office space in those markets.
The study revealed that Manhattan has by far the most coworking space, 7.7 million square feet, followed by Los Angeles with 3.7 million square feet. Miami has the most coworking space as a percentage of stock, 2.7%.
Regus pioneered the “workspace as a service” concept in the 1990s, first in Europe and later in the Americas. The idea was to provide space for self-employed workers and the small number of corporate employees who traveled or worked remotely. Initial efforts were aimed at traditional office employers such as law and accounting firms that wanted to have remote offices.
Coworking is an evolved form of executive suites space that also encompasses increased amenities and more flexible leasing arrangements. It took off after the Great Recession due to a culmination of trends that increased demand, including:
- Growth in the gig economy. The number of self-employed workers has risen dramatically in recent years.
- Entrepreneurial workers, which include includes founders and employees of startup companies.
- An increasing number of employees working remotely, made possible by technology that enables people to be connected.
- Less commuting, as workers attempt to avoid long commutes for quality-of-life and environmental reasons.
- Desire for a relaxed environment. Coworking provides a social work environment that is attractive, particularly to millennials. Community-oriented features include food and drink, presentations from local restaurants or farms, exercise facilities and social activities.
- Cost-cutting. As office rents continue to rise, especially in city centers, companies try to reduce their footprint.
- Large corporations that represent a growing segment of coworking demand. While coworking will never replace all or even most of the space leased by large companies, employers do enjoy the flexibility that comes with having coworking space.
- Tax laws. Federal Accounting Standards Board rules also may play a role. Starting in 2019, corporations must treat lease obligations as debt on their balance sheets, which gives incentive to avoid long-term leases.
Demand seems to be based on a couple of main factors. One is the type of industries that proliferate in a metro. Demand is high in markets with concentrations of knowledge workers—especially information technology but also new media or industries such as biotechnology and telecommunications—that are friendly to startups. Demand is also higher in metros where space is at a premium, such as Manhattan, San Francisco and Los Angeles.
Coworking has proliferated more in cities, with leases encompassing 1.4% of urban office space and 0.9% of suburban office space. Few people commute long distances to coworking sites, urban areas have more workers, startups proliferate more in cities, and the social elements of coworking are more in tune with the urban environment.
That said, coworking is gaining traction in suburban areas, and the model that attracts users with extra amenities, a connection to other small tenants and a fun environment could prove attractive to suburban office tenants.
Coworking provides a service in line with the direction businesses are moving. It gives tenants flexibility and provides attractive space for young workers and the growing number of self-employed and remote employees. The number of locations and total space dedicated to coworking is impressive, given the industry’s youth. Over time, the industry is likely to develop its model to survive recessions and changes in business operational trends.
The full Yardi Matrix report, “Shared Space: Coworking’s Rising Star,” is available for download.
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UPCOMING REALCOMM WEBINARS
Technology and the Impact to a Commercial Real Estate Strategy – Innovators Weigh In - 10/3/2018
For today’s Commercial Real Estate CIO, new technologies continue to emerge that are changing the landscape daily. Long gone are the days where property management, budget and forecasting and e-mail are the only concerns. Today, digital transformation, smart buildings, occupant experiences, automated leasing, artificial intelligence, augmented reality and cyber are just a few of the new technologies impacting the role of CIO. This webinar will discuss the wide-ranging set of technologies changing the commercial real estate industry and more importantly, the types of strategies necessary to navigate at an ever-increasing speed. Hear from some of the industry’s most successful CIO’s regarding this “Age of Acceleration”!
Founder of Realcomm Conference Group, an education organization that produces Realcomm, IBcon and CoRE Tech, the world's leading conferences on technology, automated business solutions, intelligent buildings and energy efficiency for the commercial and corporate real estate industry. As CEO, Jim interacts with some of the largest companies globally pertaining to some of the most advanced and progressive next generation real estate projects under development.
Susan Gerock currently serves as VP, Information Technology and CIO for Washington REIT, a publicly traded REIT based in Washington, DC. She has over 20 years' experience in various technology roles spanning manufacturing, consulting, application service provider, and commercial real estate organizations. Her specialties include ERP selection and implementation, project and change management, and cybersecurity. She is also a proponent of the use of social media and the overlapping relationship between technology and marketing.
Phil Klokis is currently the CIO for the Public Buildings Service (PBS) of the General Services Administration. He is responsible for delivering Information Technology (IT) solutions and services supporting PBS' diverse real estate operations and portfolio management consisting of 1,500 owned assets, 9,000 active leased assets and nearly 350 million square feet of office space.
Ron Victor is a Silicon Valley based technology entrepreneur with 20 years of experience and expertise launching new ventures at start-ups and fortune 1000 technology companies. To-date he has enabled raising more than $30Million in start-up capital for multiple start-ups in silicon-valley. Ron has founded and led three companies to-date with successful exits. His latest venture is IoTium Inc. – a Silicon Valley start-up that provides a secure, cloud-managed, easy-to-deploy software defined network infrastructure for all IoT verticals.
Marc is a pioneer in leading the Intelligent/Smart Buildings and M2M movements pushing the industry forward and has contributed to transforming and changing the Intelligent Buildings and M2M (now IoT) industries. As Chief Marketing and Communications Officer for Lynxspring Marc leads corporate and product marketing, strategy, brand management, public relations and communications that support the company’s strategic and growth initiatives.
Scott Sidman has 14 years of CRE technology experience leading sales and marketing efforts. He is responsible for supporting company growth goals and assuring company and product direction aligns with market needs as well as leads. Scott is CRE tech evangelist and host of a CRE Tech Talks podcast.